Sr. Manager, Digital Media

Division Information

Spectrum Brands’ global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.

Job Summary

As the Sr. Digital Media Manager, you will own the strategic planning, execution and management of $15MM+ in paid media across Spectrum Brands. This will be a role focused on Display, paid/organic social and Search, but also responsible for programmatic media, direct publisher media, and Streaming/Connected TV buying. You will be a leader within an internal digital agency team that is innovative, fast-growing and focused on revolutionizing digital media and content strategy for 25+ SPB brands. This position is a people leader role with three (3) direct reports.

Primary Duties & Responsibilities

(50%) Campaign Strategy, Planning, Execution & Reporting

• Plan, develop, execute, and measure digital media plans that support a variety of marketing goals across the purchase funnel.
• Translate business objectives into measurable KPIs and contextualize those KPIs against industry, vertical and/or historical benchmarks.
• Communicate forward-thinking strategies and plan details effectively to key stakeholders at varying levels of digital media knowledge across the organization.
• Manage a campaign and testing calendar in collaboration with business unit marketing and Dynamic Consumer Experience (DCX) teams to establish a cohesive narrative across all paid and owned channels.
• Negotiate and optimize to make the most efficient use of every dollar across varying levels of brand budgets.
• Leverage statistical and analytical competency to effectively communicate outcomes to clients via dashboards and monthly reporting.
• Manage invoices & accruals process while overseeing client budgets and pacing.
• Report weekly/bi-weekly and monthly on media pacing actuals vs plan, KPIs across funnels and benchmarks and any optimizations rationale.
• Plan A/B tests and report on outcomes and learnings.
  
  

(20%) Embody Leadership as SPB’s In-House Digital Media Expert

• Be the subject matter expert and primary contact for Paid Digital Media across Spectrum Brands and its two business units: Global Pet Care, Home & Garden.
• Develop strong relationships across internal, agency, and platform/publisher partners, identify senior level partner leaders and setup regular top to top meetings.
• Voraciously consume and share the latest industry and competitor news, media strategies, platforms, tactics and apply it to client projects.
• Be bold in proposing test & learn opportunities to clients, even if it stretches beyond existing budgets.
  
  

(15%) Build & Scale SPB’s Internal Digital Media Capabilities

• Provide strategic recommendations that identify & close gaps to scale data driven marketing and personalization across all business units.
• Communicate business requirements and align internal partners (e.g., Global IT, Legal and DCX Leadership) to develop, prioritize and successfully execute use cases to continue to grow in-house media capabilities.
• Utilize industry tools to build efficiencies and automation into DCX Media Team workflows to help keep you and your employees focused on business outcomes, and constantly on the lookout for new strategic opportunities.
  
  

(15%) Mentor & Manage Digital Media Staff

• Build training materials, media POVs and best practice/process documentation.
• Oversee the work of direct reports, train technical knowledge, and manage in-flight and future campaign projects and execution workflow.
• Strategize on a weekly basis to determine optimizations and next steps to take campaigns to the next level of performance.
• Ensure team maintains a high level of expertise, training and certifications across paid media platforms, including but not limited to paid search, paid social and programmatically placed media.
  
  

Education and Experience Profile

• Bachelor's Degree in Marketing, Business, or related field.
• 7+ years working in the digital media buying & planning industry with focus a on search/social/programmatic media strategy and execution.
• Previous people management experience, required.
• Experience at a large agency and/or in-house digital agency.
• Fluency with top media platforms and programmatic marketplace (opportunities, rates, partners) across display, native, audio, video (CTV, native, pre-roll) is required.
• Must have in-platform execution experience, pulling the levers in DSP platforms (i.e. DV360, Google Ads, Xandr, The Trade Desk, Facebook Ads). DMP specific experience a plus.
  
  

Required Skills

• Proven track record in both agency and in-house settings, leading teams and fostering strong relationships with clients and cross-functional departments.
• Deep hands-on experience with a wide range of digital media platforms including Google Ads, Meta Ads, Amazon Ads, and Google Marketing Platform (Google 360).
• Demonstrated ability to manage substantial budgets exceeding $3 million across multiple brands and clients, ensuring optimal allocation and performance.
• Working knowledge of the technologies used to support digital advertising operations: ad serving/trafficking, audience management tools, inventory applications, and third-party ad tags (GTM, retargeting tag implementation).
• Proficient in marketing analytics & tagging platforms including Google Tag Manager, Google Analytics, Nielsen and others that are comparable.
• Working knowledge of digital best practices surrounding data retention, cookie policies, CCPA and GDPR.
• Understanding and competency in business intelligence tools (Google Data Studio / Power BI / reporting).
• Experience working across D2C and B2C clients.
• Global experience is a plus.
• Perform as both an overarching strategist and tactical implementer, both are key to this role.
• Self-starter with a proven track record for taking the initiative.
• Demonstrated problem-solving capabilities.
• Possess the charisma, confidence and tact to have “difficult” conversations that lead to productive outcomes with team members and clients.
• Enthusiasm for the future of digital brand advertising and building that future and capability within Spectrum Brands.
  
  

Behaviors & Traits

• Commitment to results; possess high level characteristics of Bias for Action, Accountability and Ownership.
• Possess an Entrepreneurial mindset, with the ability to evaluate opportunities, gaps and weaknesses, and develop scalable solutions to drive business growth and market share.
• Anticipate business / stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realizes they are required.
• Perform as both an overarching strategist and tactical implementer, both are key to this role
• Demonstrate problem-solving capabilities
• Possess the charisma, confidence, and tact to have “difficult” conversations that lead to productive outcomes with team members and internal clients.
• Enthusiasm / Agile / Hungry / Curious for the future of eCommerce and building that future and capability within Spectrum Brands.
• Initiate and lead open conversations with teams and stakeholders to build trust.
  
  

Work Environment

Working conditions are normal for a remote office environment with frequent travel to the Global Pet Care and Global Home Care headquarters in St. Louis, MO.