Bilingual CRM Specialist

Location: Fully Remote (Applicants must be based in Colombia)
Work Hours: Part-Time, Monday to Friday, 7:00 AM to 11:00 AM (Colombia Time)

About CoreBridge Solutions
CoreBridge Solutions is a leader in the business services industry, renowned for creating innovative, user-centric web solutions that redefine the digital landscape. We excel in sectors such as legal, financial, medical, and marketing, leveraging advanced technologies like AI to enhance user experiences and set industry standards. We invite you to bring your unique skills and collaborate with industry experts in our diverse team, where your work will directly impact our success and client satisfaction.

Job Overview
CoreBridge Solutions is seeking a skilled and motivated Bilingual CRM Specialist to join our team. As a CRM Specialist, you will play a crucial role in managing our customer relationship management system to enhance our sales, marketing, and customer service operations. Your expertise will help drive customer engagement, satisfaction, and retention through the effective use of CRM tools and strategies.

Key Responsibilities

• Customer Interaction Management: Handle inbound calls, website & social media chat support, customer emailing, and outbound calls for customer updates. Ensure timely and proper resolution of customer concerns received from various external touchpoints.
• Internal Coordination: Work closely with internal business groups to track and monitor ongoing client requests/queries, and submit timely reports to the immediate supervisor.
• Data Management: Maintain accurate customer data within the CRM platform, ensuring data integrity through regular cleansing and validation processes.
• Campaign Management: Collaborate with marketing and business stakeholders to design, execute, and monitor targeted marketing campaigns. Utilize CRM data to create segmented and personalized communication strategies.
• System Optimization: Customize the CRM system to align with business processes and workflows. Continuously identify opportunities for process improvements and system enhancements.
• Reporting and Analysis: Generate insightful reports and dashboards to track CRM performance metrics, analyze data, and provide actionable insights for business growth.
• Training and Support: Provide training and support to CRM users, ensuring they understand best practices and are proficient in utilizing the CRM system effectively.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.
• Relevant experience in CRM management, preferably within sales, marketing, or customer service domains.
• Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Zoho, Oracle). Experience with data analysis tools and techniques, including proficiency in Microsoft Office (Excel, PowerPoint) and data visualization tools (e.g., Power BI).
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights.
• Highly organized with strong attention to detail and the ability to manage multiple tasks and projects simultaneously.

Preferred Skills

• Experience in customer support or a related field.
• Knowledge of marketing automation, segmentation, and customer journey mapping.
• Basic knowledge of SQL and HTML for email customization.

Benefits

• Enjoy the freedom to work from anywhere in Colombia.
• Earn performance-related bonuses celebrating significant milestones.
• Focus on professional development to enhance your CRM expertise.
• Benefit from a stable 20-hour workweek that supports a healthy work-life balance.