Field Marketing Manager, Healthcare

Location: REMOTE in AR, AZ, CO, FL, GA, IA, MD, MO, NC, NE, NV, OH, PA, TN, TX, UT, VA, and WA.

About Arbinger:

The Arbinger Institute is a fast-growing leadership development and culture transformation organization. We help leaders, teams, and organizations create people-centric cultures that drive exceptional organizational results. Through an innovative process of training, coaching, and consulting, we help people adopt an outward mindset which is integral to accelerating performance, creating genuine inclusivity, and ensuring sustainable change. We work with thousands of organizations of all sizes across a broad spectrum of industries, including manufacturing, technology, non-profits, healthcare, law enforcement, finance, and the federal government.

The Arbinger Institute was founded over 40 years ago. Arbinger is an equal opportunity employer committed to diversity and inclusion in the workplace. Arbinger has been named a Top Workplace by the Salt Lake Tribune for three years running (2020-22) and is a 2022 and 2023 recipient of the HIRE Vets Medallion Award for our commitment to hire, develop, and retain our United States veterans.

The Position:

As a Field Marketing Manager for our Healthcare Practice, you will play a pivotal role in executing high-impact regional marketing initiatives that align with healthcare objectives and drive sales growth. This role involves developing and delivering tailored marketing programs that generate a quality pipeline, enhance customer relationships, and support Managing Directors in achieving sales and revenue targets. You'll oversee all aspects of virtual and in-person events, from strategy and planning to logistics and budgeting, ensuring each aligns with the ideal customer profile. Additionally, you'll collaborate cross-functionally to measure the success of programs, manage event-related finances, and maintain KPI and ROI dashboards, all while traveling as needed to provide onsite event support. The role demands strong project management skills, with a focus on data-driven decision-making and continuous performance improvement.

Roles and Responsibilities:

• Perform regular self-assessments using Arbinger’s 3A+ assessment tool to gauge and enhance individual performance impact.
• Develop and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle, and build prospect/customer relationships.
• Align all departmental marketing activities to support Managing Directors and team's sales goals and revenue targets.
• Support the Managing Directors on strategy and planning of event programs such as trade shows, marketing keynotes, meetups, workshops, exec dinners, webinars etc. that match with their ideal customer profile.
• Oversee all aspects of virtual and in-person experiences and events, including logistics, budgeting, vendor and partner management, content development, webinar management and work with sales to drive strategy around the event.
• Develop pre-and post-show communication and ABM plan and write copy as needed for nurture campaigns and sales/marketing outreach.
• Travel to select locations to provide onsite support to sales for events.
• Create, execute, monitor, report, and follow up on programs to generate a targeted number of inquiries, opportunities, and pipeline
• Work cross-functionally with ADRs, sales, product marketing, customer success, and many others in aggregating data to build dashboards for the measurement of all events
• Work with Marketing and Rev Ops teams to manage measurement of every field-run program and its impact through SFDC reporting, evaluate event/campaign ROI, present recommendations for improvement, and ensure department consistency in reporting.
• Maintain KPI and ROI reporting and dashboards for review across all events in conjunction with the Marketing/Rev Ops teams.
• Project manages all Field Marketing events in Asana and work with team members to ensure timely delivery of required campaign materials.
• Manage and maintain the invoicing process and accounting for events to ensure consistent tracking across all regions in conjunction with Marketing Operations and finance.
• Work with a team to help build out and budget for our books, content, and swag inventory: design, selection, and project manage the distribution process for field marketing, healthcare, and sales events.

Required Capabilities:

• Proficiency in SFDC, HubSpot (MAP), and ABM platforms such as 6sense or DemandBase.
• Highly self-motivated with the ability to work independently and effectively communicate with remote teams.
• Exceptional copywriting and presentation skills.
• Strong attention to detail with a proactive approach to pushing boundaries rather than maintaining the status quo.
• Excellent project management and organizational skills, with the capacity to manage multiple initiatives simultaneously and meet deadlines.
• Strong interpersonal skills with the ability to coordinate and collaborate across multiple departments.
• Results-driven, with experience leveraging both qualitative and quantitative metrics to achieve revenue, conversion, sales, and other marketing objectives.

Preferred Capabilities:

• Proficient in using ASANA or other project management software, particularly in a remote work environment.
• Familiarity with HR tech, Healthcare Networks, Provider Networks, and Communities.
• Comfortable with reporting, with experience in building and managing campaign result dashboards.

Education and Experience:

• Bachelor’s degree preferred.
• Minimum 3+ years of proven experience in ABM and Event experience and/or other relevant capabilities in a B2B environment.
• 1+ years of healthcare field marketing experience.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Periodic travel will be required (25-30%). Light lifting required at events.

Salary: From $95,000 + Variable Compensation Structure

Arbinger Benefits:

• Leadership Training
• DEIA Workshops
• Job-specific career development training available
• Health Benefits
• Health Savings Account (HSA)
• 401K Plan
• Accident Coverage
• Critical Illness Coverage
• Disability Coverage
• Life Insurance
• Paid Time Off (PTO)
• Paid Parental Leave
• Discounted Gym Memberships
• Pet Insurance
• Comprehensive Employee Assistance Program
• Birthday and Anniversary celebrations
• 11 Company Paid Holidays
• Company Paid Veterans Day off for all Veterans

*Note: the job description is not meant to cover all responsibilities but only provides an overview of the role.

** Arbinger is an equal-opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.