Instructional Designer

Job Description

The Instructional Designer is responsible for the development of sales, product and product technical training materials for both internal and external audiences. The Designer works closely with product management, R&D, marketing, and sales teams to determine requirements and gather content, and develops presentations, hands-on exercises and other materials for in-person, webinar, and LMS-based training for plumbers, distributors, and other audiences.

This position will serve our Commercial Water business, and can be located in Oxnard, CA or Atlanta, GA.

Responsibilities

• Collaborate with product managers, engineers, and marketing teams to ensure content accuracy and alignment with product specifications and company branding.
• Ensure that all training materials are designed with a deep understanding of how adults learn, incorporating methods that enhance retention, engagement, and practical application of knowledge.
• Develop visual content that effectively communicates the value proposition, features, and benefits of our water heating products.
• Create engaging training materials including presentations, video modules, and hands-on exercises for various training platforms such as in-person sessions, webinars, and LMS-based training.
• Utilize proven instructional design methodologies to create content that meets diverse learner needs and aligns with the company's educational objectives.
• Conduct training sessions as required, including leading webinar-based training and supporting in-person training efforts.
• Ensure all content is consistent with brand guidelines, maintaining a cohesive and professional look across all materials.
• Utilize graphic design software (e.g., Adobe Creative Suite, Canva) to create visually appealing content that enhances understanding and engagement.
• Create engaging and informative product guides, brochures, and other resources to support product launches and marketing campaigns.
• Contribute to the development of a content strategy that supports the company’s business objectives, focusing on customer education and product promotion.
• Analyze user feedback and performance metrics to continuously improve the effectiveness of content materials.
• Stay updated on industry trends, competitor content, and new technologies in the water heating sector to ensure our content remains relevant and competitive
• Collaborate closely with sales, product management and engineering teams to deeply understand new product developments.
• Partner with sales, customer experience, product, and marketing teams to identify training needs for both new and existing products.
• Develop comprehensive training content to support product launches and ongoing product education, ensuring alignment with brand guidelines and product messaging.
• Liaise with external agencies and partners to develop and deliver high-quality training content.
• Collaborate with customer call centers, including tech support and order centers, to address training needs and ensure consistent messaging.
• Be prepared for periodic travel as needed to support training initiatives.
  
  

Qualifications

• Bachelor’s degree in graphic design, Marketing, Communications, Technical Writing, or a related field.
• 3+ years of experience in content design, graphic design, or a similar role, preferably in a technical or product-focused industry.
• Experience in the water heating, plumbing, HVAC, or energy sector is a strong advantage.
• Proficient in Microsoft PowerPoint and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proven experience in instructional design and e-learning development
• Strong knowledge of instructional design principles, adult learning theory, and educational technologies.
• Proficiency in authoring tools such as Articulate Storyline, Adobe Captivate, or similar software.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
• Creative problem-solving skills and attention to detail
• Experience with Learning Management Systems (LMS) and knowledge of SCORM standards is a plus.
  
  

How To Stand Out

• Previous experience in customer-facing training, particularly within the water heating or HVAC industries.
• Deep product knowledge, specifically in water heaters, HVAC systems, troubleshooting.
• Relevant certifications and a commitment to ongoing professional development in the field of training.
  
  

The pay scale for this position in California, New York, or Connecticut is $57,132 - $91,260. Please note all pay ranges are broadly stated and any final offer is dependent on factors such as location, direct experience, market guidance and internal equity, among other qualifying criteria.

LI- Hybrid