Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.
Time Type
Regular
Job Description
About Our Company
Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are ‘Above And Beyonders’, who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers’ lives through connected and memorable experiences.
As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).
Why Work At Breezeline?
As one of the country’s fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person’s unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.
Internal Values – How we act
We’re proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job – they want an extraordinary life – and at Breezeline, we want to make that a reality.
And Here Is How We Do It.
Fun: We laugh a lot. It makes every day brighter, and if you don’t love what you do, you’re not doing it right.
Job flexibility: We think everything you do matters – at work and home.
Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.
Total Rewards: Let’s be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We’ve got you and your family covered with one of the best packages in the business.
Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!
Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.
Position Profile
The Marketing Lead is responsible for developing, executing, and optimizing comprehensive marketing strategies to drive growth, retention, and customer engagement. As a member of a cross-functional squad, the Marketing Lead will work within an agile framework to collaborate with product owners and team members from Product, Sales, Digital, and other functions, ensuring that marketing initiatives are iterative, data-driven, and aligned with Cogeco’s overall strategic goals.
Key Responsibilities
Strategy Development: Create and implement marketing strategies that drive customer acquisition, retention, and revenue growth in target markets. Here are a few examples, but not limited to those:
- Build a cross-sell strategy based on new product or new speed available.
- Implement initiatives to boost sales based on feedback from sales channels and NPS surveys.
- Set up a winback journey to recover accounts within a short period of time.
Campaign Management: Design, launch, and manage multi-channel marketing campaigns while ensuring the user experience and the delivered projects meets the acceptance criteria.
Market Analysis: Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector (Canada and United States) to remain competitive across all channels and touchpoints.
Content Development: Oversee the creation of compelling content, including emails, direct mailing, case studies and presentations, tailored for B2B/B2C audiences.
Performance Tracking: Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.
Budget Management: Manage the marketing budget effectively, ensuring all initiatives are cost-efficient and aligned with business objectives.
Agile Marketing Leadership: Act as a key member of a cross-functional squad, contributing to the development and execution of agile marketing strategies that respond to market needs and customer feedback.
Essential Qualifications
- Strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry.
- Proven track record in developing and executing successful marketing strategies that drive growth and customer engagement.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and presentation skills.
- Creative thinking and problem-solving abilities.
- Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
- Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.
ACADEMIC TRAINING
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or MBA is a plus.
Work Experience
- Minimum of 10 years of experience in marketing, preferably within the telecommunications sector.
- Experience working in an agile team or squad, with a solid understanding of agile practices is a plus.
Benefits
- Competitive salary
- Medical coverage (including prescription and vision plans)
- Dental coverage
- Life Insurance (1x salary at no cost to employee)
- Long and short-term disability insurance (no cost to employee)
- Voluntary employee, spousal, and child life insurance
- Company recognized Holidays with additional Floating Holidays
- Paid Time Off (PTO) programs
- Comprehensive Flex Work Policy
- 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)
- Participation in the Employee Bonus Plan
- Participation in the Cogeco Stock Purchase Plan
- Complimentary and discounted broadband services (for those in our service area)
- Tuition Reimbursement
- Headspace Membership
- Opportunities for LinkedIn Learning subscriptions for select colleagues
Location :
Quincy, MA
Company
Breezeline
At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.
By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.
If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusion@cogeco.com
