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Responsible for the development of the Global market access and reimbursement strategies for Coloplast IU’s new technologies. These key strategies are developed in alignment with business objectives associated with development, launch and life cycle management of the portfolio. This position ensures ongoing assessment and adaption of strategies to maintain market access, garner market share and works collaboratively with Marketing, Health Economics, Sales, Medical Affairs, Finance, and Clinical Development. The successful candidate will have a demonstrable commitment to working for patient-focused Medical Device companies and understand the needs for engagement with the HCP and patient community in a compliant manner. Coloplast is committed to putting key stakeholder (patients, families, clinicians) first, doing the right thing, and for disease states with significant unmet medical need.
Major Areas of Accountability:
- Executes US market access activities, to optimize market access, reimbursement, and commercial success.
- Oversees the development of tools to demonstrate the value of Interventional Urology portfolio of products and serves as a resource to communicate HEMA related materials/data directly to customers.
- Executes market access strategies that enable market access for platforms within Coloplast IU;
- Gathers critical voice of customer (VOC) from internal/external partners to shape value messages and tool development for the US, including value dossiers, values briefs, and economics models;
- Identifies US evidence gaps and market access requirements, provides input and closely collaborates with Marketing on product value propositions and outcomes needed to support US reimbursement and market access;
- Works closely with Global Marketing partners and multiple cross-functional partners, including Medical Affairs, Clinical Research, Sales, Professional Education, Regulatory Affairs, and Legal;
- Aligns, drives and codevelops programs and solutions in support of Platform strategies to be executed in the US;
- Closely partners with Strategic Payers to drive two-way understanding of requirements, provide data, collaterals and programs to be leverage with Strategic Customers and when need provide direct or leveraged content knowledge through Field Reimbursement Teams.
- Collaborates closely with global partners to adapt and develop materials for economic stakeholders;
- Educates internal colleagues on the Market Access function and its role in creating value propositions for the non-clinical stakeholder throughout the product life cycle;
- Responsible for ensuring personal and Company compliance with all Federal, State, local and Company regulations, policies, and procedures; and
- Develops and implements strategies associated with shaping and influencing the commercial payers and government payment policies including Medicare and Medicaid
- Lead the development and planning of health economic studies that meet business objectives
- Monitor latest health economic trends and assess impact to our business
- Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
- Other duties as assigned.
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Basic Qualifications
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- Bachelor’s degree with focus in life science, health economics, statistics, marketing, or related field
- Advanced degree (e.g. MBA, MPH, PhD) preferred
- +7 years of medical device/technology industry, pharmaceuticals, managed care and/or health related industry
- Strong understanding and application of principles and concepts in market access, reimbursement and/or health economics
- Strong business acumen; experience working with various business partners (Sales, Marketing, Medical Science Liaisons, Clinical Program Managers)
- Success in developing and executing strategies and tools that showcase the healthcare economic benefit of specific therapies and products
- Experience working with healthcare stakeholders (payers, hospitals), trade associations, professional and medical organizations, and ability to develop mutually beneficial health economics initiatives
- In-depth understanding of and experience in Health Technology Assessment preferred
- Familiarity with coverage and coding of Interventional Urology products
- Knowledge of clinical and economic modelling in healthcare
- Travel up to 30%, primarily domestic *preference for a Minneapolis-based candidate
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Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Visit us on Coloplast.com.
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Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.
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