Your responsibilities
- Develop and Optimize Campaigns: Continuously conceptualize and iterate on creative marketing strategies, ensuring maximum performance for social ad campaigns.
- Creative Briefing: Collaborate with our in-house creative team to produce high-quality, engaging content through detailed creative briefings.
- Campaign Execution: Launch and manage direct response social ad campaigns across platforms like Facebook, Instagram, Pinterest, and TikTok, driving business objectives.
- Performance Monitoring: Track and evaluate ad account performance, focusing on key KPIs and ensuring campaigns are optimized for ROI and growth.
- Research and Analysis: Conduct market, competitor, and audience research to inform campaign strategies and test new angles and opportunities.- Content and Ad Testing: Plan and brief content production, continually testing and optimizing ads to improve performance.
- Copywriting: Craft compelling copy and scripts for ads that capture attention and drive action.
- Reporting and Insights: Prepare and analyze detailed performance reports, providing actionable insights to guide budget allocation and strategy refinements.
- International Expansion: Lead the internationalization of campaigns, adapting strategies to new markets and driving growth.
- Innovation:Â Identify and test new channels, as well as innovative marketing opportunities based on commercial KPIs and customer insights.