Product Marketing Senior Specialist

Why Work Here

• isolved HCM delivers 40 years of industry experience daily to its 160,000+ "People Hero" customers
• Headquartered in Charlotte, NC with 18 US locations, isolved HCM is also a global enterprise with locations in Colombia, Guatemala and Mexico
• isolved awarded top places to work in the USA 2023 and we are proud of our TOP employee engagement results in 2024
• Our People Heroes have rated us number one in vendor satisfaction within Sapient Insights Group's HR Systems Survey for two years in a row.
• isolved ranked top performer in SMB Payroll - 2023 Sapient Report
  
  

 

Job Description

Our product marketing team is at the heart of our business, responsible for driving market awareness, demand for, and adoption of isolved solutions through compelling competitive differentiation in a rapidly growing global market for HCM technology. isolved Product Marketers seamlessly blend creative and technical abilities with strong commercial acumen to influence the company's success.

The Product Marketing Senior Specialist will work closely with the product management team, sales and marketing leaders, and marketplace partner team to develop differentiated messaging in support of successful offering launches. The Product Marketing Senior Specialist will play a key role in the development and execution of go-to-market (GTM) plans and integrated campaigns.

Core Job Duties

• Assist in the development and promotion of compelling, differentiated positioning and messaging for internal and external communications and products, services, and strategic partners.
• Support the creation of effective and measurable tools and materials to increase solution demand and adoption.
• Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process.
• Empower our sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets.
• Collaborate side-by-side with product management and strategic partner teams as a key stakeholder to our overall product organization.
• Support our marketing team from subject matter expertise and GTM definition to ideal customer profile and buyer personas.
  
  

Minimum Qualifications

• Bachelor's degree in marketing, or requisite work experience
• At least 2+ years proven experience in product marketing, partner marketing, product management, sales/pre-sales or consulting roles or combination thereof
• Solid understanding of subscription based B2B software and services
• Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
• Strong written and visual presentation skills
• Strong communication and interpersonal skills
• Attention to detail with the ability to multi-task in a fast-paced environment
• Effective organizational and prioritization skills
• Comprehensive knowledge of Microsoft 365
  
  

About Isolved

isolved is an employee experience leader, providing intuitive, people-first Human Capital Management (HCM) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

EEO Statement

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

Disability Accommodation

Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined above.