Job description

Join our dynamic and forward-thinking marketing team at Mutual of Omaha as a Senior Digital Marketing Specialist. In this key role, you'll leverage your expertise in paid social media to drive impactful campaigns across platforms like Meta, Pinterest, and LinkedIn. You’ll collaborate with cross-functional teams, lead data-driven optimizations, and play a pivotal part in shaping our paid social strategy. If you're passionate about digital marketing and enjoy testing new ideas to achieve high performance, this opportunity is for you!

WHAT WE CAN OFFER YOU:

Estimated Salary: $74,000 - $100,000, plus annual bonus opportunity.
Benefits and Perks, 401(k) plan with a 2% company contribution and 6% company match.
Regular associates working 40 hours a week can earn up to 15 days of vacation each year.

WHAT YOU'LL DO:

Directly manages the development, setup, and optimization of paid social media campaigns across platforms like Meta, Pinterest, and LinkedIn (amongst others), ensuring best practices are followed in campaign structure, targeting, ad formats, and bid strategies.
Continuously test and refine new audiences, creatives, and messaging to evolve paid social campaigns, collaborating with creative and digital teams to align campaigns with larger strategic objectives for lead generation and customer acquisition.
Drive the paid social strategy for the line of business, identifying and executing new campaign test opportunities while staying updated on industry trends, technologies, and competitive changes.
Analyze real-time campaign performance, working with Analytics to uncover optimization opportunities based on data trends and best practices, and make proactive recommendations for improvement.
Maintain a strong awareness of the competitive landscape, industry regulations, and emerging online trends to ensure strategic alignment and ongoing innovation in paid social initiatives.

WHAT YOU’LL BRING:

5+ years of experience in building and executing paid digital media campaigns, with a strong focus on paid social.
Proficient in digital marketing tools like Meta Ads Manager, Pinterest Ads, GA4, and Google Tag Manager, with knowledge of Tealium as a plus, with demonstrated success in optimizing paid social campaigns toward performance objectives.
Skilled in executing A/B tests on creative, audiences, and messaging, with a proven ability to analyze marketing data to uncover performance drivers and insights.
Strong attention to detail and problem-solving abilities, with experience managing multiple projects, deadlines, and priorities independently in a collaborative environment.
Excellent verbal and written communication skills, including the ability to create presentations and engage with stakeholders at all levels of the organization.
You promote a culture of diversity and inclusion, value different ideas and opinions, and listen courageously, remaining curious in all that you do.
Able to work remotely with access to a high-speed internet connection and located in the United States or Puerto Rico.

PREFERRED:

Bachelor's degree in a related field.
Proficiency in Excel and PowerPoint.
Proven expertise with advanced tracking and analytics platforms.

We value diverse experience, skills, and passion for innovation. If your experience aligns with the listed requirements, please apply!

If you have questions about your application or the hiring process, email our Talent Acquisition area at careers@mutualofomaha.com. Please allow at least one week from time of applying if you are checking on the status.

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