Director, Social Media

AG1 is seeking an inspired and passionate Director, Social Media to lead and shape how we bring our Brand to life and power a healthy and performative customer journey through our social media ecosystem. This role will drive channel strategy and objectives, oversee planned and opportunistic/trend-driven channel programming, and lead measurement and optimization efforts in close partnership with our Paid Social team. As the steward of our “second and third homepages,” Instagram and YouTube, this role will bring a channel general manager mindset, ensuring these platforms serve critical brand and business tentpoles.

Reporting to the VP, Brand and Creative, this role will be a key member of the Brand and Creative leadership team. This is an exciting opportunity to define and execute organic channel strategies, test new approaches, optimize our current activities and bring data and measurement to our social approach. This role will shape our social media efforts, ensuring they align with our broader business goals and resonate with our audience.

WHAT YOU’LL DO

• Lead the strategy, execution, and measurement of organic Social Media channels, including our active presence on Instagram and Youtube, as well as evolving and owning our potential presence on TikTok, X, and other relevant channels 
• Develop data-driven, channel-by-channel strategies that drive growth and empower successful creative development and programming
• Drive disruptive creative strategies and executions that place AG1 in the social and cultural conversation (wellness and beyond) and drive earned impact for our brand, including original posts, partnerships with creators or like-minded brands, and memorable customer interactions 
• Own the 365 programming calendar and build a social-first content process with Brand and Creative counterparts that ensures a high-quality volume of storytelling, alignment to Brand and Customer moments 
• Evaluate content slate and develop a framework for refining the content playbook
• Develop a clear POV on the purpose of each social channel as a driver of larger business goals, and establish corresponding goals (e.g., Instagram follower total and composition targets, etc)
• Track key performance metrics across all platforms and build a social media measurement framework that informs strategy and optimizes performance partnering with the Analytics team to build dashboards and share actionable insights for continued improvement
• Oversee and mentor the team in executing a social strategy and creating content that resonates while managing partnerships, freelancers, and vendors
• Evolve our global social channel strategy, including collaborating with regional leads to ensure a cohesive AG1 expression across platforms 

WHAT WE'RE LOOKING FOR

• Bachelor’s degree in Marketing, Business, Communications or a related field 
• 7+ years of experience leading social at best-in-class brands  
• Experience in DTC, Wellness, and Lifestyle brands is a plus, but not required. 
• Proven track record of driving creative innovation in social channels and scaling channel footprint and engagement metrics 
• A self-starter with a GM mindset who can harness all of the inputs - brand, business, organization, personnel, etc - and build, develop, and manage a high-performing team that embraces creative ingenuity and data-driven strategy 
• Strong cross-functional operator, with the ability to work effectively
• Exceptional problem-solving abilities with an analytical and data-driven thinker with the ability to thrive in a fast-paced environment
• A high-energy human, who is deeply inspired by ideas, is a student of the space (social, brand, wellness, and more), and sees their role as a catalyst for the broader Brand, Creative, and Marketing team
• A proactive communicator who uses documentation and reporting to create organizational awareness on the work, the plan, and the outcomes.
• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
•  A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

   

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $141,000-$175,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal-opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.