The Head of Engagement and Service Marketing will be instrumental in shaping and driving the marketing strategy for our existing block of clients. This role will focus on spreading awareness via marketing programs, campaigns and efforts that will promote customer engagement, service quality, and overall marketing effectiveness to ensure our products and services resonate with our target audience. The ideal candidate will possess a unique blend of critical thinking, creativity, and executional excellence to lead our marketing initiatives and cultivate strong client relationships!
Key Responsibilities
- Develop and implement a comprehensive loyalty marketing engagement and service strategy aligned with the company's business objectives and growth targets.
- Collaborate with senior leadership, product management, and sales teams to create and implement innovative marketing campaigns that enhance customer experience and satisfaction.
- Collaborate with Consumer Advocacy team to align the marketing strategy to help drive engagement throughout all journey initiatives.
- Leverage voice of the consumer and field insights along with research to drive engagement.
- Assess channel needs, content enhancements and overall marketing strategy
- Lead all aspects of the development of core marketing materials, including digital content, email communications, customer service literature, and promotional assets.
- Analyze customer insights, market trends, and competitor activities to inform marketing strategies and ensure the company remains competitive.
- Ensure all marketing activities align with regulatory requirements and internal policies.
- Manage the marketing budget, effectively allocating resources to enhance return on investment.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
- Utilize data- drive insights to measure the success of marketing campaigns and make informed decisions
- Create clear work plans, prioritization and regularly reporting on key performance indicators, adjusting strategies as needed to achieve plan
Key Stakeholders
Key partners include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital teams. This position reports to the Head of Individual Markets Marketing Strategy .
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Proven experience in marketing, with a focus on customer engagement and service marketing within the financial services or insurance industry.
- Experience in loyalty marketing
- Proven leadership experience with a track record of developing talent.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
- Experience handling budgets and optimizing marketing spend for maximum impact.
- Strong knowledge of digital marketing and email systems, marketing technology and analytical tools
- Strategic problem solver with the ability to work through unstructured problems and develop clear action plans and priorities
- Data-driven marketer with expertise in using data to make decisions, drive prioritization and demonstrate impact
- Strong presentation skills; effective communicator at all levels of organizations
- High energy, self-starter, team-oriented, innovative and entrepreneurial spirit
- Service and customer-first orientation
Location:
- This role is hybrid in our Hudson Yards NY location with 2 days in office
Salary Range
$126,970.00 - $208,600.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Health Care
Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits
Dental plan
Vision plan
Health care accounts – flexible spending, health reimbursement, and health savings accounts
Critical illness insurance
Life and Disability Insurance
Retirement and Financial
401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable
Complimentary 1:1 financial guidance with a licensed Fidelity representative
Time Off and Remote Work
Flexible work arrangements (part in-person/part remote)
Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement
Personal holidays for colleagues to use in recognition of religious, cultural, or civic days
Paid parental leave and paid family and medical leave policies
Emotional Well-being and Work-Life
Emotional well-being, mental health, and work/life resources powered by Spring Health
Wellness programs, including fitness program and equipment reimbursement
Child, adult, and elder back-up care support through Bright Horizons
Adoption assistance
College planning
Tuition reimbursement
Student loan assistance
Commuter benefits in select metropolitan areas
Equity & Inclusion
Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:
Employee Resource Groups:
Colleague Connection Committees
Community Involvement Committees
A culture that encourages colleagues to bring their authentic selves to work
Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
