Company Overview
At Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.
Aperçu de l’entreprise
Chez Motorola Solutions, nous sommes guidés par un objectif commun: aider les gens à donner le meilleur d’eux-mêmes dans les moments les plus importants - et nous sommes à la hauteur de notre engagement en créant des solutions sécurisées. Parce que les gens ne peuvent donner le meilleur d’eux-mêmes que lorsqu’ils se sentent en sécurité et qu’ils le sont. Nous créons des solutions sécurisées en développant les meilleures technologies intégrées à travers les écosystèmes de sûreté et de sécurité. Qu’il s’agisse d’appareils et de réseaux de communications essentiels, d’une sécurité vidéo et d’un contrôle d’accès basés sur l’IA ou d’une capacité d’unir la voix, vidéo et les données dans un seul centre de commandement. Nous créons des solutions sécurisées en connectant les agences de sécurité publique et les entreprises, permettant ainsi une collaboration essentielle entre les personnes qui ont besoin d’aide et les personnes pouvant aider. Le travail que nous accomplissons ici est primordial.
Department Overview
The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees the global product marketing strategy for the video, access control and analytics portfolio, develops the messaging and go-to-market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and builds brand awareness among target audiences, including system integrators, end-users and consultants.
Job Description
We’re looking for a Content Development Manager to join our team, with a focus on our IPVideo and Halo Detect brands. You will work with the Marketing Team to build and maintain a comprehensive content strategy that improves market awareness, communicating our value to our channel partners and customers via content creation, storytelling, and optimization. Using a collaborative approach, you will work across sales, product management, and marketing teams to develop sales enablement and demand generation tools, including but not limited to web pages, blogs, email campaigns, datasheets, video scripts, ad copy, and case studies.
Day-to-Day Responsibilities:
Support the development and execution of a content strategy aligned with business objectives, creating compelling content that resonates with target audiences and drives organic growth
Optimize new and existing content to align with SEO standards
Work cross-functionally with sales, marketing, product, and leadership teams to identify topics of value that engage customers, boost brand awareness, and increase website traffic
Research, generate, and edit industry and product-specific copy to be used in a variety of sales and marketing assets, including emails, websites, datasheets etc.
Act as a subject matter expert and content reviewer for the pieces and concepts created
Recommend changes in content based on market input and corporate initiatives
Ensure creative marketing materials adhere to brand guidelines
Attend marketing events, team meetings, and functions as required
Qualifications:
Bachelor's degree
3+ years of content marketing experience
Knowledge of inbound marketing and SEO best practices
Familiarity with HubSpot, search-engine optimization tools, and Google Analytics
Familiarity with content management systems such as WordPress
Experience interviewing customers/internal teams for case studies, success stories or related projects
Prior professional experience in content marketing or other B2B-focused marketing roles
The base salary range for this role is $80,000-90,000 per year.
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Basic Requirements
Travel Requirements
Under 10%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
Yes
EEO Statement
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.
We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.
We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email ohr@motorolasolutions.com.
Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.
Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.
Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.
Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Si vous avez besoin de mesures d’adaptation, svp nous faire parvenir un courriel à ohr@motorolasolutions.com.
