Senior Marketing Operations Specialist

Description

About Vehlo

We started Vehlo in 2019 with a simple goal: to be the industry’s favorite provider of repair shop technology.

Across every part of the auto repair industry, Vehlo is igniting vehicle service success with software and financial solutions that unlock your potential. Our founder-led products power the entire service lane experience and keep customers coming back with streamlined tools that help you handle communication, workflow automation, touchless payments, valet pickup, and much more. We’re out to simplify the customer journey from start to finish and give power back to the people under the hood, making their jobs easier and your shop more profitable —just ask our over 30,000 customers, who generate more than 50M annual repair orders. At Vehlo, our only purpose is your success, and together, we’re reaching your goals faster than ever.

Being a Veep comes with more than a comprehensive benefits package—our biggest benefit is opportunity: Opportunity to make an impact, opportunity for growth, and opportunity for recognition and rewards. This is not a mega-corporation where you wonder what people are doing all day - every Veep is moving the ball forward day in, day out for our customers or for each other.

We are looking for a Sr. Marketing Operations Specialist to join our marketing operations team. You will play a key role in developing and executing best-in-class marketing technology and operational processes. Collaborating closely with the Sr. Director of Marketing Operations and other functions in a matrix environment, you will ensure that our technology and processes align with business objectives for our teams.

What You'll Do:

• Program Execution: Utilize Marketo to develop and activate marketing program assets, including smart lists, emails, landing pages, and web forms.
• Lead Process Management: Assist in managing the internal lead process by training and governing lead qualification and system processes in collaboration with internal teams.
• Operations Management: Oversee marketing operations requests to ensure timely delivery in accordance with service-level agreements.
• Performance Insights: Provide stakeholders with insights into campaign performance, demand generation metrics, and KPIs using Marketo, Salesforce, and other BI platforms.
• Database Quality Management: Maintain and enhance database quality through programs utilizing tools such as Salesloft, ZoomInfo, and RingLead.
   

Qualifications

What You'll Need:

• 5+ years of experience in marketing operations or similar operational functions (e.g., Sales Ops, Rev Ops).
• 2+ years of experience with Marketo required; Marketo Expert Certification preferred.
• 2+ years of experience with Salesforce required, with emphasis in report building and multi-touch marketing attribution, etc.
• Experience with data orchestration technologies such as RingLead, Dataloader.io, or DemandTools is required.
• Advanced problem-solving skills with the ability to interpret complex business challenges and provide solutions using process and technology.
• Advanced proficiency with Excel is required; experience with SQL, DAX, and/or data analytics tools such as Tableau or Power BI is preferred.
• Familiarity with API/Webhooks, JavaScript, HTML, CSS, and other technical skills needed for developing integrated systems and marketing assets is preferred.
• Understanding of B2B marketing concepts, including lead management, demand generation, nurturing, and governance.
• Working knowledge of Continuous Integration/Continuous Deployment or Agile methodology, preferably in Jira.
• Bachelor’s degree in marketing, business, analytics, or a related technical field is required.
• Proven track record of success and commitment to achieving goals.

Vehlo is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Vehlo makes hiring decisions based solely on qualifications, merit, and business needs at the time.