Description
Heifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
About Heifer International
In 1944, Heifer International’s founder, Dan West, began outlining a simple but groundbreaking plan to tackle hunger around the world. West, a farmer from the Midwest and Church of the Brethren member, had recently returned from feeding weary refugees during volunteer service in the Spanish Civil War.
He had seen firsthand that giving people food was a short-term solution, whereas providing them with animals offered a steady supply of nutritious food for an entire family. His philosophy still inspires Heifer’s work today. Partnering with farmers across a range of different livestock and crops, we create unique solutions to local challenges.
Today, Heifer International has operations in 19 countries around the world, working alongside local farmers, business owners and their communities, as they mobilize and envision their futures. Together, we build inclusive, resilient economies, so communities can develop effective ways to end global hunger and poverty in a sustainable way.
To date, we have supported more than 42 million farming families across Africa, Asia and the Americas and in the past five years alone, we have worked alongside 2.7 million families to close the living income gap or set them on a path to doing so. Between now and 2030, we will support an additional 10 million people to reach a living income by scaling up our signature programs. To achieve this, Heifer International relies on its passionate, committed and highly skilled staff.
ROLE FUNCTION
The Digital Advertising Specialist uses their knowledge and expertise in marketing, advertising and social media to assist with developing and implementing advertising campaign strategies and tactics to achieve the marketing goals of the organization. As an integral part of the Marketing team, this person works collaboratively to increase brand awareness and acquire new and potential donors through digital marketing and traditional advertising channels. Digital Advertising Specialist will contribute to planning, implementing and tracking advertising, digital and social media campaigns to support Heifer Interntional’s strategic goals and objectives.
THE SUCCESSFUL CANDIDATE
The Digital Advertising Specialist is detail-oriented, collaborative, organized, creative, passionate, empathetic, meticulous, perceptive, communicative, analytical and reliable. The ideal candidate will be a creative thinker, capable of implementing compelling advertising, digital and social media campaigns that resonate with our target audiences and drive measurable results.
RESPONSIBILITIES & DELIVERABLES
Project coordination of advertising & social media campaigns (60%)
- Support the day-to-day content management of the community across all social media channels including: writing posts, gathering and creating content including images and video from existing content library and repository. Social media channels include but are not limited to: Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube.
- Collaborate with internal and external agency resources to complete creative assets by the assigned deadline, including but not limited to: print, digital media, display ads, CTV advertising and other material.
- Support all areas of the organization by promoting content in appropriate media channels and coordinate with cross-functional team members and external agencies to meet deadlines and drive data-driven strategic recommendations.
- Ensure the Heifer brand voice remains consistent throughout digital media platforms, posts, and creative assets.
- Maintain an editorial calendar of content and collaborate across teams to coordinate campaign efforts.
- Coordination of the production of advertising creative.
- Collaborate with advertising and digital media reps to ensure contracts are completed and creative is delivered by assigned deadlines.
- Stay current on industry trends and technological developments, sharing this information and best practices to inform team members and evolve the advertising, digital and social media strategy.
Reporting and tracking (20%)
- Monitor the digital marketing accounting process of procurement order numbers, invoice numbers and work order numbers to accurately account for spending.
- Assist in compiling campaign data and actively update reports on each campaign status and performance by the assigned deadline.
- Maintain an archive of advertising experiments and related data to provide stakeholders with examples of lessons learned.
- Process invoices from multiple media outlets and external agencies in a timely manner.
Administrative (20%)
- Schedule team meetings and conference calls when needed to discuss strategy, objectives and results.
- Participate in weekly team marketing meetings to assist with strategy building.
- Field calls from media sales reps and responding in a timely manner.
- Research advertising outlets to identify new channels in order to increase brand awareness and acquire new donors.
- May perform other duties as assigned.
MINIMUM REQUIREMENTS
- Bachelor’s degree in Marketing or related field (or equivalent experience)
- Three or more years of relevant work experience in Advertising and/or Social Media
- Experience in managing digital media campaigns with creativity and consistent branding
- Fundamental knowledge of social media publishing and moderation
- Familiarity with social media platforms and trends
- Demonstrated ability to manage complex projects from start to finish and on time
PREFERRED REQUIREMENTS
- Non-profit and/or agency experience
- Experience working with social media management, analytics and listening tool(s) – Sprinklr a plus
- Experience with managing content calendars, Excel and/or Google spreadsheets
MOST CRITICAL PROFICIENCIES
- Proficient in backend understanding of algorithms for social platforms including but not limited to: Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube and other platform insights
- Above average attention to detail
- Exceptional journalistic skills – must be resourceful to research, gather, write and create content including images and video
- Ability to balance work & several projects at a time
- Passion for making an impact in the world through advertising and social media
- Strong collaboration skills/working with teams
ESSENTIAL JOB FUNCTIONS AND PHYSICAL DEMANDS
- Working at the computer for long periods of time
- Constant face-to-face, telephone and electronic communication with colleagues and vendors; occasional interactions with the public
- Ability to work with sensitive information and to maintain confidentiality
Salary Information:
The expected base salary range for this position is 55k to 60k annually. Placement within the range will be based on the experience and competency level of the candidate.
What We Offer:
- Heifer International offers a variety of benefits for U.S. based employees working 30 or more hours per week.
- Health and wellness benefits including Flexible Spending Account and/or Health Saving Account
- Employee assistance program
- 403(b) retirement plan (match 1% employee to 2% employer up to a maximum of 4% match +3% employer discretionary contribution regardless of employee contribution)
- 22 vacation days in addition to 12 statutory and discretionary holidays, and 10 sick days per year
- Employer-paid life insurance and accidental death & dismemberment (AD&D)
- Professional development and annual merit increase opportunities
- Optional critical illness insurance, legal assistance plan and pet protection
- And more!
Heifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with some form of disability.
