The Account Manager is responsible for partnering with the Director of Account Management to build, execute, deliver, and measure client programs and campaigns that build long-term client relationships and deliver client business goals. This role is also accountable for managing the delivery of assigned client work on strategy, time, and budget working cross-functionally.
The Account Manager will work closely with the Director, Account Management, and cross-functionally with the operations team to support the development and set up of client plans and programs, including strategy/insights, targeting, segmentation and personas, customer journeys, messaging, and creative direction, omnichannel campaign development, digital, measurement metrics, and program management, budgeting, and timeline.
Essential Duties & Responsibilities:
Client Account Management
- Collaborate with the Director of Account Management to build long-term relationships through understanding the client’s business and successful program development and implementation for his/her assigned clients.
- Act as an extension of the client’s team by working to continually manage client follow-up (obtaining assets, approvals, document signatures, etc.) and program setup (operations systems, omnichannel systems, metrics working with cross-functional teams).
- Works cross-functionally with new business development to understand new opportunities, help build pitches, and onboard new clients transitioning them from new business to an ongoing established linqd. client.
Client Strategy Development
- Collaborate with the Director of Account Management to understand the building industry broadly and apply this knowledge to custom client linqd. solutions.
- Understand the client strategic brief and the program that has been sold and work to identify the client and program set-up, management, reporting, budget, and timeline needs.
- Understands the creative brief that translates the strategic brief to the messaging and creative that will be developed and is able to use this information to follow on with the client to obtain assets or approvals as needed.
- Act as the trusted contact to his/her assigned clients in the following areas:
- Program status (timeline, budget, next steps, or assets)
- Coordination of client-specific content (new or existing) into marketing tools.
- Identification and analysis of key metrics to measure program success and linqd.’s strategic contribution.
- Utilize business intuition and experience to anticipate client and industry marketing concerns and proactively address them.
- Works cross-functionally with operations, analysis, insights and planning and the omnichannel team to manage successful client implementation and operations across all programs.
- Works with the Director of Account Management to oversee the development of all client program creative, channels, and reporting metrics.
- Leads periodic client review meetings for assigned clients keeping the client informed on the strategy, the linqd. value to the client, and the program metrics.
- Coordinate with analysis, insights and planning and the omnichannel team to ensure adequate systems integrations are in place for the execution of multi-channel, multi-touch digital marketing programs.
- Must maintain and keep the confidentiality of all customers, clients, and company information in accordance with the confidentiality agreement signed at the commencement of employment with linqd.
- Follows all linqd. team processes, system use, and policies.
- The above job duties and responsibilities are not intended to be an all-inclusive list of duties and standards of the position.
Client Operations
Core Competencies & Experience:
- At least three years of experience in an account management role working in an Agency, Consultancy, or marketing role in a B2B, B2C, or preferably a B2B2C company.
- Prefer building industry experience or related multi-channel/multi-audience industry (B2B2C).
- Marketing-related background, including product or brand management support experience. Three (3) plus years of experience.
- Understanding of digital with the ability to talk in an informed manner about marketing programs.
- Ability to analyze program metrics and provide insights and optimization recommendations to the team or client.
- Proficient in Microsoft 365, with strong skills in data analysis using Excel and data visualization tools such as Tableau.
- Experienced in using CRMs, including Salesforce and HubSpot.
- Forward-thinking and proactive, with the ability to anticipate needs and act without waiting for instructions.
- Must understand or learn the industry, market, and product/service trends affecting our client’s competitiveness.
- Exceptional interpersonal skills, leadership by example.
- Personal and team organizational, project-management, and time-management skills.
- Ability to work under pressure whilst maintaining a cool outlook. Thriving in an environment that never stops is a must.
- A personable and professional character that will allow you to build client rapport.
Education Requirements:
BS/BA degree (Marketing, Business, Communications, or related fields preferred), MBA preferred
Physical Requirements: (with or without reasonable accommodations)
The physical requirements described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the requirements include prolonged periods sitting at a desk and working on a computer and repetitive motions. The ability to travel on a regular as-needed basis, to meet with clients, business partners, and vendors.
