Marketing Programs Manager

About BigHand 

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role

The Marketing Programs Manager will drive BigHand’s Account-Based Marketing (ABM) efforts and webinar strategy. You will be responsible for executing targeted ABM programs, creating impactful webinars that nurture prospects, with a focus on lead generation and audience engagement.

What you’ll do

• ABM Programming: Develop and execute targeted ABM campaigns, continuously refining strategies to drive lead generation and improve outcomes.
  
• Webinars: Plan, host, and market webinars that position BigHand as a thought leader, ensuring alignment with marketing and sales goals.
  
• Data Management and Communication: Manage data and communications across ABM and webinars to ensure streamlined operations and engagement.
  
• Stakeholder Management: Work with product and sales leaders to create compelling webinar content that aligns with broader marketing and sales objectives.
  
• Collaboration: Work closely with other marketing teams to ensure alignment with wider marketing initiatives and strategies.

What we’re looking for

• 5+ years proven experience leading ABM, webinars, preferably in a B2B tech setting.
  
• Strong project management skills with an ability to execute multiple programs simultaneously.
  
• Proficiency in marketing automation and CRM tools. We use Pardot and Salesforce.
  
• Excellent communication, collaboration, and stakeholder management skills.

What we offer

• 15 days vacation per year + 2 personal days to take for anything you like!
• 10 paid holidays, including 4 floating holidays
• 3 additional BigHand days off between Christmas & New Year
• Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave options
• Family benefits including enhanced parental leave and fertility support
• Financial benefits including 401K with employer match, short-term disability, life insurance, and flexible spending accounts
• Fully remote working
• Growing business with a global presence and a true focus on work-life balance

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.