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Marketing Analytics Manager

Remote:

Full Remote

Contract:

Full time

Salary:

75 - 130K yearly

Experience:

Mid-level (2-5 years)

Work from:

Massachusetts (USA), United States

Offer summary

Qualifications:

3+ years in marketing analytics data, Proficient in R, Python, SQL, Experience with CRM and marketing automation, Bachelor's degree required, MBA/MS preferred, Background in statistical/applied analytics.

Key responsabilities:

Create and maintain analytics visualizations
Derive insights on buyer behavior patterns
Provide event reporting analytics
Build APIs for integrating data sources
Deliver strategic recommendations to stakeholders

Veeva Systems Computer Software / SaaS SME https://www.veeva.com/

5001 - 10000 Employees

See more Veeva Systems offers

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

Veeva is looking for a strategic Marketing Analytics Manager to build and maintain robust marketing analytics data visualizations while delivering strategic recommendations to enhance content engagement and campaign performance. This role will focus on deriving insights from complex datasets while providing a metrics-driven narrative that is consumable to stakeholders at all levels of our business.

This is a huge opportunity to help build the data structures, analytics and drive strategy to influence the buyer’s journey. The ideal candidate will have a deep understanding of marketing performance metrics and use statistical modeling to interpret content consumption patterns and behavioral signals to provide recommendations to optimize the digital marketing mix.

What You'll Do

Create and maintain robust global marketing analytics data visualizations and dashboards highlighting key campaign insights to help optimize our stakeholders' time and resources

Will use data modeling to derive insights on persona-based behavior patterns to help identify valuable buyer signals and maximize engagement across variable channels

Own Veeva Summit event reporting, providing weekly pre-event, live, and post-event analytics to heighten the customer's event experience and maximize our event investments

Build APIs and data structures to collect, integrate, and deliver consumable data from various sources, providing field marketing with a 360-degree view of the prospect's digital journey and helping our stakeholders to optimize every touchpoint

Requirements

Proven track record of using quantitative and qualitative insights in the day-to-day and when providing strategic recommendations

3+ years working with analytics data sets and visualizations in a marketing B2B enterprise software environment

Strong data science skills, proficient in R, Python, SQL, or related experience

Experience with CRM and marketing automation platforms

Hands-on, strong team player with a positive attitude and excellent communication skills

Ability to own and deliver on multiple strategic projects under aggressive timelines

Bachelor's degree required. MBA/MS preferred

Nice to Have

Web analytics experience

Machine learning/AI for marketing experience

Life sciences industry and/or software industry experience is a plus

Mathematical/statistical/applied analytics background

Experience building and deploying API data integrations

Perks & Benefits

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Compensation

Base pay: $75,000 - $130,000

The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-RemoteUS

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.