Go-to-Market Associate

Position Title: Go-to-Market Associate

Reports to: Head of Demand Generation

Location: US, Remote

Contract type: Full Time/ Permanent

About BibliU

BibliU is an award-winning digital learning platform that provides easy access to textbooks and reading materials, making learning more equitable and effective. We partner with over 3,000 educational publishers, including Pearson, Oxford University Press, and Wiley, to offer a wide range of high-quality content to students. Our platform provides rich engagement data to academics and allows students to find information faster. We have disrupted the textbook industry by reducing the cost of education significantly and increasing publisher sales.

Founded in late-2015, we are a rapidly growing company transforming the way students and educators access and interact with learning materials. Our revenue has grown rapidly, with 150% YoY growth in the last three years. Last year, we raised $21m in a Series B funding round led by Nesta Impact Investments, with participation from Guinness Asset Management, Stonehage Fleming, and Oxford Sciences Enterprises.

We are a diverse and inclusive team of professionals who are passionate about education and technology. Our culture is fast-paced, innovative, and dynamic, and we are always looking for talented individuals to join our team. If you are looking for a challenging and rewarding career in EdTech, BibliU is the perfect place for you. Join us and help revolutionise the way students and educators access and interact with learning materials.

Position Overview

We are seeking a Go-to-Market associate to help accelerate BibliU’s growth in the US market. This is an incredible opportunity to start your career, joining a successful, fast-growing tech startup that is changing the way universities and colleges make academic content accessible to students.

Working from home with a diverse team dispersed across North America and Europe, you will identify and generate sales opportunities through both inbound and outbound prospecting activities. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market BibliU’s digital textbook platform to universities and colleges across the US. Your success will be measured in achieving weekly and monthly pipeline generation targets (meetings, qualified sales leads, new opportunities, etc).

What you will be doing:

• Conduct exploratory conversations with potential customers in new markets, use your business acumen to identify how BibliU could help a business grow, and successfully position the BibliU value proposition

• Present findings back to the senior team to scale up successful breakthroughs

• Work closely and collaboratively with account executives (also known as sales reps) to develop and implement appropriate prospecting strategies

• Schedule marketing assessments and discovery meetings for an account executive to further assess a prospect's business and potential for partnership with BibliU

• Conduct needs qualification calls with specific prospects as assigned

This role involves targeted outbound communication, including emails, calls, and LinkedIn outreach. We value a strategic and thoughtful approach over high-volume, untargeted outreach, while maintaining a proactive attitude toward phone communication. Our priority is to connect with individuals who will benefit most from our solutions, building meaningful and long-lasting relationships.