Digital Marketing Analyst - Remote at Paramo Technologies

We are

a cutting-edge e-commerce company developing products for our own technological platform. Our creative, smart and dedicated teams pool their knowledge and experience to find the best solutions to meet project needs, while maintaining sustainable and long-lasting results. How? By making sure that our teams thrive and develop professionally. Strong advocates of hiring top talent and letting them do what they do best, we strive to create a workplace that allows for an open, collaborative and respectful culture.

What you will be doing

Are you passionate about unlocking the secrets behind consumer behavior and market trends? Are you a master of the art of optimization and creating impactful campaigns? Then this is your chance to be part of the digital revolution! As our next Digital Marketing Analyst, you'll have the exciting responsibility of collecting and analyzing critical data, uncovering growth opportunities, and presenting brilliant ideas to our teams and executives.

We’re seeking an experienced digital marketing analyst to assist our team in analyzing, testing, and optimizing our customers’ experience. You’ll be responsible for tracking, collecting, and analyzing marketing data, assisting with channel testing and optimization, and communicating with stakeholders. The successful candidate will possess exceptional analytical skills, attention to detail, and the ability to work collaboratively.

Some of your main responsibilities will be:

• Gather and analyze customer, marketing, and web behavioral data.
• Lead testing and optimization across various channels (direct and indirect).
• Analyze key metrics to identify opportunities for improving key marketing KPIs.
• Develop and present insights and recommendations derived from analyses.
• Formulate digital campaign and web measurement strategies.
• Craft dashboards, data visualizations, and reports on campaign and website performance.
• Monitor and analyze marketing trends.
• Communicate and present findings to colleagues and senior managers.

Knowledge and skills you need to have

• Minimum 3 years’ experience working with behavioral data, or customer analysis.
• Utilize analytical tools, preferably Mixpanel, Fullstory, Google Analytics, and Google Tag Manager.
• Demonstrate strong analytical and strategic thinking skills.
• Execute A/B testing to optimize performance.
• Make informed, data-driven decisions.
• Foster excellent collaboration among team members.
• Deliver strong communication and presentation skills.
• Flexible to work with departments in different time-zones.
• Fluent in Spanish & English.

To apply for this position, you must be located in the Americas (United States of America is not applicable for this one) Applications from other locations will be disqualified from this specific selection process.

Why choose us?

We provide the opportunity to be the best version of yourself, develop professionally, and create strong working relationships, whether working remotely or on-site. While offering a competitive salary, we also invest in our people's professional development and want to see you grow and love what you do. We are dedicated to listening to our team's needs and are constantly working on creating an environment in which you can feel at home.

We offer a range of benefits to support your personal and professional development:

Benefits:

• 22 days of annual leave
• 10 days of public/national holidays
• Health insurance options
• Access to online learning platforms
• On-site English classes in some countries, and more.

Join our team and enjoy an environment that values and supports your well-being. If this sounds like the place for you, contact us now!