Product Marketing Manager - Financial Markets & Compliance- Maritime Technology

About the Company:

Scale i/o is working closely with an innovative & established Company operating in the Maritime Technology & Intelligence space. They specialize in empowering better decision-making and protecting clients’ business interests, assets, seafarers, vessels, cargo, infrastructure, investments, profitability, and reputation - through provision of high-performance, cyber-secure solutions underpinned by immense service and constant technological innovation.

The company has offices located in London, USA, Singapore, Hong Kong and Panama, alongside presence in Australia. Their Teams are made up of over 19 nationalities, speaking 25 different languages. Quality is a core value that is at the heart of everything they do, with a team of highly motivated and driven quality professionals who work with diverse programmes for Shipping businesses, Financial Markets and Governments.

The Opportunity:

Our Client is looking to bring onboard a dynamic and experienced Product Marketing Manager to join their team, where you will play a pivotal role in bridging the gap between their Product and Marketing teams, driving the success of one of their flagship products- 'PurpleTRAC'.

This role is ideal for a seasoned SaaS marketing professional with experience in the financial services industry and a proven track record of delivering impactful results.

Responsibilities:

• Product Positioning and Messaging:

Develop compelling positioning and messaging for PurpleTRAC, highlighting their unique value propositions and differentiation in the market.

• Go-to-Market Strategy:

Collaborate with Product Management and Marketing teams to develop and execute effective go-to-market strategies for new product launches and feature releases.

• Market Research and Insights:

Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth. Utilize insights to inform product development and marketing initiatives.

• Sales Enablement:

Create sales enablement materials, including presentations, case studies, and sales collateral, to support the sales team in effectively communicating the value of their products to prospects and customers.

• Campaign Support:

Work closely with Business Unit Marketing Leads to provide insights, targeting strategies, and messaging support for marketing campaigns and initiatives.

• Content Development:

Develop engaging and high-quality content, such as blog posts, whitepapers, and webinars, to educate the market and drive awareness and adoption of their products.

• Customer Advocacy:

Cultivate relationships with customers, gather feedback, and leverage customer success stories and testimonials to drive advocacy and customer retention.

• Performance Tracking and Optimization:

Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and campaigns. Analyse data to identify areas for optimization and improvement.

Requirements

Required Skills: -

• Solid number of years experience in SaaS product marketing, preferably in the technology/software industry.
• Proven track record of developing and executing successful go-to-market strategies for SaaS products.
• Strong analytical skills and ability to translate data and insights into actionable strategies.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience working remotely and collaborating effectively with cross-functional teams.
• Ability to travel on occasion (with notice).

Additional Skills: (Nice to have skills which are not mandatory)

• Experience in the maritime technology industry would be a plus but not mandatory.

Education/Certifications:

• Bachelor's degree in Marketing, Business, or related field.

Travel Requirements:

• Up to 10% travel may be required

Benefits

• Base salary £55K-65K (DOE)
• Hybrid/Flexible working
• Flexible Benefits Package Including:
• Private healthcare. Dental, Optical
• Salary sacrifice schemes
• Gym and wellness programs
• Childcare
• Income protection, critical illness etc… 
• Prepaid Card for those little extra gifts  (up to £200 per year) for special moments
• Life insurance, company funded to 3x salary Discretionary Bonus
• Employee assistance program
• 25 days annual leave
• 5 wellness days 
• Up to a 5% matching pension
• Refer-a-friend recruitment bonus
• Unlimited learning and development opportunities