Social Media Specialist at Project Growth

Our client is an innovative company dedicated to revolutionizing the food and nutrition industry through data-driven solutions. They are seeking a proactive and detail-oriented Social Media Specialist to manage social media posting and website content optimization.

Location:
Fully-Remote (Work from Home), 9 AM - 6 PM EST

Key Responsibilities:

• Social Media Management:
  Manage social media posts across various channels, with a primary focus on LinkedIn and Meta, followed by Reddit, YouTube, and Twitter, to increase brand visibility and engagement.

• Content Posting:
  Post blogs and other content on the website, ensuring that it is optimized for search engines and effectively communicates the brand’s message.

• Newsletter Optimization:
  Implement strategies to optimize newsletter sign-ups on the website, driving an increase in pipeline and subscriber engagement.

• Design Editing:
  Edit and refine marketing designs in Figma to align with brand guidelines and campaign needs.

• Data Integration & Reporting:
  Utilize Databox and Slack integration with HubSpot to monitor key marketing metrics and generate reports that inform data-driven decision-making.

• Marketing Automation (Nice to Have):
  Track and manage HubSpot automations, including demo forms and lead nurturing workflows, to ensure a smooth and effective marketing funnel.

What Success Looks Like:

• Increased Social Media Engagement:
  Consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.

• Effective Content Management:
  High-quality and optimized blog posts that enhance website traffic and audience engagement.

• Growth in Newsletter Sign-Ups:
  Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.

• Smooth Marketing Automation:
  Efficient management of HubSpot automations, resulting in streamlined lead nurturing and improved conversion rates.

• Creative & Brand-Aligned Designs:
  Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.

Qualifications:

• Experience:
  2+ years of experience in digital marketing, with a focus on social media management.

• Social Media Expertise:
  Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta. Experience with Reddit, YouTube, and Twitter is a plus.

• Content Management:
  Experience in posting content on websites.

• Technical Skills:
  Familiarity with HubSpot and its integration is highly advantageous. Basic design editing skills in Figma are required.

• Analytical Skills:
  Ability to track and interpret key marketing metrics, using data to inform and optimize marketing strategies.

• Communication Skills:
  Fluent in English, with excellent verbal and written communication skills.

Opportunity:

If you are a versatile digital marketing professional with a passion for social media, content management, and data-driven strategies, we encourage you to apply. Join our client’s team and contribute to innovative marketing efforts that drive growth and engagement in the food and nutrition industry.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets