The Manager of Demand Generation is a growth obsessed marketer with proven skills in developing and executing programs that convert leads in mid-low funnel stages. The right person thinks beyond leads, focusing on engaging and converting the right people at our prospective customer accounts. They are masterful at developing customer journeys and programs that drive consideration and conversion among our potential buyers. In this role, you must strike the right balance of planning and executing, with a relentless drive to constantly test and improve. This person is proactive and has a high level of personal accountability.
What You’ll Do:
- Execute demand generation programs focusing on converting leads in the funnel using multi-channel execution; channels include ABM, email marketing, organic and paid search, organic and paid social
- Identify key triggers that enable segmentation through marketing automation and lead nurturing
- Ensure messaging resonates perfectly for each segment and oversee content within each touchpoint
- Work with sales to improve messaging, positioning, and outreach tactics that strengthen conversion
- Forge strong partnerships with internal teams such as partner marketing, BDRs, and Sales to guarantee the prompt rollout and seamless orchestration of campaigns.
- Gather data to inform the buyer’s journey, strategically anticipating the role of marketing at each touchpoint
- Collaborate with external resources to ensure our organic search and social programs are continuously optimized, reaching our ICP, and converting to meetings and opportunities
- Partner with internal and external creative and copywriting resources to design and develop content that drives engagement and conversion
- Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
What You’ll Bring:
- 3-5+ years of experience in demand generation or campaign marketing, ideally within a growth-oriented or early stage B2B SaaS or fintech business
- Strong understanding of CRMs (specifically HubSpot, Salesforce and Outreach), go-to-market strategies and marketing automation
- Strong ability to use a data driven approach to measure the impact of campaign activities
- Working knowledge of social selling best practices
- Experience integrating social media into a B2B demand generation strategy
- Experience with lead scoring & nurture programs to move qualified prospects through the sales cycle
- Experience creating and running multi-channel campaigns, with an emphasis on lower funnel conversion
- Strong communications skills and desire to work in a highly collaborative environment
- Strong organizational and project management skills
- A growth and progressive mindset
This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI
About Tapcheck:
Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.
The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.
How We Get Things Done:
Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.
- Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues.
- Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth.
- Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.
- Striving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company.
Why Join Tapcheck?
- Competitive Base
- Remote Work Environment
- Paid Time Off
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401K Match
Compensation: $115,000 - $120,000 per year. The actual base salary varies on job level and will depend on numerous factors such as: location, experience, training, knowledge. and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
Equal Employment Opportunity Policy
Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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