About Us: Honored as the Best Company for Career Growth, Best Leadership Teams, and Canada's Best Employers For Recent Graduates by Comparably, EnsembleIQ is the premier resource of actionable insights and connections powering business growth throughout the path to purchase. We help retail, technology, consumer goods, healthcare and hospitality professionals make informed decisions and gain a competitive advantage. EnsembleIQ delivers the most trusted business intelligence from leading industry experts, creative marketing solutions and impactful event experiences that connect best-in-class suppliers and service providers with our vibrant business-building communities. Learn more at ensembleiq.com.
The EnsembleIQ Audience Development team is responsible for strategic planning and execution to acquire, engage and retain audiences. The Audience Development and Engagement Manager is an integral member of the team, primarily responsible for audience data reporting, analysis, and quality assurance, helping to create audience development and audience marketing strategies, and activating those strategies to acquire, engage and retain targeted audience members. This role reports to and works with the head of Audience Development to achieve all of the above and to research and deliver insights informing future activities. This role focuses on audience development for events, digital, and print products, and develops and leverages internal and external platforms to drive targeted growth, engagement and retention. The role directly supports the audience development needs of specific EnsembleIQ Brand Leaders, fulfilling their strategic business objectives.
Key Responsibilities:
Create and activate audience acquisition, engagement and retention plans
Ability to draft, evaluate and manage messaging strategy to develop audience communications that connect with customers and convey product benefits and value proposition
Manage magazine strategy and execution to deliver print and digital circulation goals
Manage brand Audience Development budget and forecasting
Conduct thorough research and become a database expert to develop customized and targeted audience lists for all products ranging in scale and topic to support events, sales and research initiatives
Research and mine second- and third-party data sources such as ZoomInfo and other such platforms, external event and association lists and partnerships, etc.
Plan and execute campaigns designed to achieve audience goals by leveraging owned platforms, social media, email, partnerships and paid media platforms
Oversee all campaign activity to ensure timely delivery and measurable results
Ensure that creative, message, language and voice are consistent across all platforms
Work with the Data Analytics Automation Manager to identify reporting needs and activate automated conversion strategies
Coordinate with internal and external stakeholders to track deliverables and timelines and to provide consistent monthly progress reports on digital and print efforts against brand goals; proactively flag issues and identify solutions
Perform competitive analysis, deliver strategic recommendations across product lines
Collaborate with Audience Development Specialist(s) to create and activate comprehensive, targeted audience marketing plans across channels, reaching key audience segments to achieve business goals
Work with Experience and SEO Manager and Brand teams to create and secure templates and collateral materials for audience acquisition and retention campaigns (web, social, email, retargeting, etc.
Lead strategies that support prospect-list growth and database goals
Manage the brand’s monthly audience data reporting, analysis and strategy
Implement data-driven insights to improve engagement and conversion rates
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