Demand Generation Director

Demand Generation Director

Elevated Third is a fast-growing, fully remote digital agency with a strong presence across all North American time zones. We specialize in B2B digital marketing, with a focus on web design, development, and growth strategies. We are looking for a passionate Director of Demand Generation to lead high-impact marketing initiatives that will drive revenue growth and client acquisition. At Elevated Third, we prioritize diversity and inclusion as key drivers of innovation and success.

About the Job

As the Demand Generation Director, you will be responsible for driving revenue growth for our clients and our business. You will work closely with the leadership team to identify new opportunities for growth and develop strategies to expand our business. You will help us develop an efficient, effective, and repeatable process..

Responsibilities

• Lead the development and execution of data-driven demand generation strategies, leveraging analytics, automation, and CRM platforms (e.g. 6sense, Salesforce) to drive predictable revenue growth for our clients and our agency.
• Identify and nurture new business opportunities in partnership with the sales and client services teams, focusing on customer acquisition and retention.
• Develop scalable ABM frameworks that leverage data from 6sense to optimize marketing investments and maximize client ROI.
• Collaborate with cross-functional teams to design and implement multi-channel campaigns (SEO, paid search, social media, email) that drive MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads).
• Build and manage relationships with key clients as a trusted advisor, ensuring their marketing initiatives are aligned with business goals.
• Measure, optimize, and report on the success of demand generation campaigns, using tools like Google Analytics, marketing automation, and attribution models to ensure ROI.
• Drive innovation in B2B marketing by staying ahead of industry trends, technologies, and best practices.

Requirements

• Bachelor's degree.
• 5+ years of experience in B2B marketing, growth strategy, or demand generation, preferably within a digital agency or consulting environment.
• Hands-on experience with ABM platforms, particularly 6sense, to drive demand generation and create tailored marketing campaigns based on predictive insights and account intelligence.
• Demonstrated success in managing multi-channel marketing campaigns that drive measurable business growth, with a focus on lead generation, customer acquisition, and ROI.
• Experience with B2B marketing automation platforms and CRM tools, as well as analytics platforms.
• Proven leadership experience, including managing cross-functional teams and collaborating with senior executives.
• Strong analytical and problem-solving skills, with the ability to turn data into actionable insights and strategies.
• Knowledge of current B2B trends, marketing strategies, and best practices in growth marketing, demand generation, and digital transformation.

Benefits

• Fully remote work environment with flexible hours and a strong culture of collaboration across time zones.
• Competitive salary with a robust benefits package, including zero-deductible medical & dental insurance, a 100% employer-funded Health Reimbursement Account, and mental health support.
• 401K with a 4% employer match and semi-annual profit-sharing opportunities.
• Three weeks of paid time off, plus an additional week off between Christmas and New Year's Day.
• Opportunities for professional development, wellness reimbursements, and annual company events.

We are deeply committed to creating an inclusive workplace that embraces diversity in all its forms. At Elevated Third, we believe that diversity drives innovation and creativity, enabling us to better understand and meet the diverse needs of our clients and communities. We encourage candidates from all backgrounds to apply, including those from underrepresented groups in tech and digital marketing.