Marketing & Communications Coordinator

At Launch That, we invest in our people, our work, and our community. For the fourth year in a row, we were recognized as a Top Workplace by the Orlando Sentinel! Founded in 2007 as a bold digital marketing startup, we've grown from two founders in a garage to a thriving team of nearly 100 digital, tech, creative, and content professionals in downtown Orlando.

We cover 100% of the premium cost for employee-only medical coverage for all full-time, benefit-eligible team members. We also offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401(k) retirement plan, paid volunteer opportunities, and more! And because we believe in balance, all full-time team members get a paid company-wide holiday break from December 24th to January 1st each year.

Our hybrid work model reflects our dedication to collaboration and flexibility. We work from home on Mondays and Fridays, and come together in the office on Tuesdays, Wednesdays, and Thursdays to maximize creativity, teamwork, and connection. Life is dynamic, so we offer flexibility for the realities of childcare, doctor appointments, and homeownership.

Position Overview:

The Marketing and Communications Coordinator plays a vital role in boosting brand visibility, fostering engagement, and supporting business growth by developing and implementing strategic marketing initiatives. This role is centered on strengthening the company’s image, expanding brand awareness, and building partnerships across various channels, with a focus on social media, webinars, content, and targeted engagement campaigns. 

The ideal candidate is a creative and strategic thinker with a deep understanding of branding, market trends, and consumer behavior, particularly within the healthcare services sector. They will collaborate across departments to manage communications-related campaigns, engage target audiences, and build long-lasting relationships with survivors, healthcare professionals, and legal advocates. Success in this role requires a proactive, detail-oriented, and innovative approach, ensuring alignment with departmental objectives and goals.

Key Responsibilities:

• Social Media Management:
  • Lead and execute organic social media strategies across platforms, engaging with those in our target audience
  • Create, curate, and schedule content that informs, supports, and raises awareness
  • Monitor social media channels for engagement opportunities, community management, and insights into audience needs.
  • Develop and execute social campaigns aimed at connecting with individuals in our target audience, providing them with relevant resources, support, and information.

• Webinar Management:
  • Plan, coordinate, and execute webinars focused on education and that feature industry experts, survivors, and legal professionals.

• Content & Graphics Creation:
  • Lead the development of compelling, conversion-focused content for digital platforms, as well as graphics and imagery
  • Transform video content (podcasts, earned, internally produced video) into compelling social creative
  • Collaborate with the design team to develop engaging visual assets, videos, and multimedia content.
     
• Analytics and Reporting:
  • Set marketing objectives aligned with sales targets; track KPIs like engagement, leads, etc.
  • Utilize analytics tools to generate insights, drive optimization, and share performance reports.
     
• Survey and Data Management:
  • Design and execute surveys to collect statistical data that can be used for branded content on the website and in promotional materials.
  • Manage patient satisfaction and feedback surveys and other data collection projects to generate insights for improving engagement and service offerings.
  • Analyze and interpret survey data, providing actionable insights for the marketing team.

• Brand Building, Collaboration & Partnership Management:
  • Build and maintain relationships with survivors, doctors, and lawyers to assist with content creation, awareness campaigns, and patient advocacy.
  • Develop and lead collaborative projects that strengthen these partnerships and increase brand visibility.
  • Oversee initiatives that elevate the profiles of the content authors and reviewers, including building up their presence online and positioning them as subject matter experts in the industry.

• Survivor Engagement:
  • Explore innovative ways to integrate survivors we’ve assisted into our marketing efforts, including using survivor stories for campaigns, social media, and other marketing assets.
  • Lead projects aimed at humanizing the brand through survivor testimonials and real-life experiences.
  • Actively engage with patients, families, and survivors to find ways to tell their stories and discuss the role we played in the journey.

• Work or assist across multiple marketing channels: Social, Direct Mail, Sponsorships, Email and Events.
• Help manage customer data, including managing segments, lists, and historical statistics.
• Analyze market trends, customer data, and campaign performance metrics to refine targeting and messaging.
• Consistently identify new areas for opportunity, including innovative ideas and trends to test and try.
• Manage the company voice both internally and externally to drive long term brand awareness as well as short term conversion of prospects.
• Collaborate with patient advocacy groups and healthcare organizations to expand outreach and improve patient interaction.
• Work with internal teams to promote webinars, drive attendance, and optimize post-event follow-up for sustained engagement.
• Collaborate with internal teams to assist with data collection and to help with providing tools necessary for data-driven decisions that align with overall business objectives.
• Communicate with external partners to enhance brand visibility and reach new audiences.
• Prepare press releases and materials for newsletters and other publications that are engaging and visually appealing.
• Perform additional tasks and responsibilities as required to support the overall success of the department and company goals.

Qualifications:

• 3+ years of digital marketing and/or bachelor’s degree in Marketing, Business, or a related field or equivalent experience and degree.
• Strong interest in digital marketing with a commitment to continuous improvement and learning.
• Ability to take initiative, lead cross-functional projects, and manage tasks from start to completion, including post-launch reporting.
• Familiarity with Salesforce or similar CMS platforms. Proficient in G Suite, Google Analytics, and Excel.
• Capable of producing reports that are clear, concise, and highlight key points in a way that can be easily understood by the intended audience.
• Strong analytical and research skills.
• Agility and adaptability in a fast-paced environment.
• Positive attitude with excellent verbal and written communications skills.
• Expertise/skills with both learning and sharing.
• Professional and adept, with the ability to embrace technology and automation.
• Ability to problem-solve, prioritize, and analyze tasks.
• Adept at taking direction and applying it with accuracy and innovation.
• Culture champion:
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
  • A patient and strategic thinker with the keen ability to prioritize and focus.

Why Launch That?

What makes Launch That stand out is our people and our drive to excel. Our vision is to build the most valuable digital brands by connecting people to extraordinary resources. Our core talent is exceptional, with many team members having over 10 years of experience in competitive digital industries. We’re a team that’s driven and focused on growth: we push each other to learn, innovate, and accomplish more than we thought possible.

Our culture is built on relationships, collaboration, and shared ambition. We host unique events throughout the year, celebrating our successes and each other. Giving back to the community is a core value, and we regularly donate our time and talents to local causes.

Our state-of-the-art office was designed to fuel creativity and collaboration. Whether it’s grabbing a coffee, taking a break in our game room with Xbox and arcade games, or enjoying our robust snack bar, our workplace reflects our belief that a great environment fosters great work.

If you're looking to grow, be challenged, and make an impact, Launch That offers the culture, community, and drive you need to thrive. Here, we’re always reaching for more, and we’re looking for people who are ready to do the same.