Director of Vertical Marketing & Field Strategy at Get It Recruit - Hospitality

Description

We are a vibrant community of innovators dedicated to creating new ways of working to improve everyday life. United by curiosity and care, we develop dynamic solutions that anticipate our customers' and partners' needs. Our team is committed to fostering an inclusive and respectful workplace where everyone is seen, heard, valued, and respected. We're pushing boundaries to redefine the future of work for organizations, their employees, and those they serve.

We are seeking a Director of Vertical and Field Marketing to lead our cross-functional regional marketing team. In this role, you will develop and maintain industry-specific marketing strategies for prioritized vertical markets within the region. You will lead a team of field marketers to identify and penetrate new high-potential accounts and expand mature accounts through pipeline acceleration programs.

Responsibilities

• Strategy Development & Execution:
• Lead the development of the Regional Vertical Go-To-Market (GTM) Strategy with vertical sales leadership.
• Translate regional vertical GTM strategy into a comprehensive annual and quarterly regional GTM marketing plan.
• Orchestrate across multiple marketing and GTM functions to execute against the annual regional vertical marketing plan.
• Content & Program Management:
• Oversee key content development, particularly high-value Call-To-Action (CTA) assets for thought leadership, lead generation, and ABM programs.
• Manage a field marketing organization to ensure marketing support for key, strategic, named, and territory accounts across multiple routes to market.
• Customer & Team Management:
• Build and nurture a robust customer reference pipeline and maintain a customer advisory program.
• Ensure successful seller adoption of marketing-generated enablement materials and leads.
  

Qualifications

Minimum Requirements:

• Bachelor's Degree in a related field.
• 15+ years of experience in a Marketing Role with previous experience in core vertical markets (e.g., Retail, Manufacturing, Healthcare, Government) and relevant business development experience.
• 5+ years of management/supervisory/leadership experience.
• Strategic marketing prioritization, segmentation, sizing, and spend.
• Advanced understanding of portfolio for effective positioning and execution within a vertical.
• Understanding of complex business go-to-market models.
• Operational planning alongside sales leadership.
• Organizational agility and ability to thrive in a matrixed environment.
• Budget management and event management experience.
• Familiarity with inquiry management & lead routing systems (CRM, PRM).
• Demonstrated capability to drive results and manage execution through both direct and virtual teams.
  
  

Preferred Requirements

• Master's degree preferred.
  
  

What We Offer

• A comprehensive and competitive benefits program that includes healthcare, wellness, inclusion networks, and continued learning and development opportunities.
• Community service days, traditional insurances, compensation, parental leave, employee assistance program, and paid time off offerings.
• A salary range of USD 150,400.00 - USD 225,600.00 yearly, depending on location, job-related skills, knowledge, and experience.
• Eligibility for cash incentive programs and potential long-term incentive equity awards.
  
  

Our Commitment

We are committed to providing equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws.

Join us in creating a more connected and inclusive world. Apply today!

Note: To protect candidates from online fraud, please be aware that our recruiters will only connect with you via official company email accounts and will only accept applications through our applicant tracking system. We will not ask for personal identifying information via email or outside of the system. If you suspect identity theft, please contact your local police department.

Employment Type: Full-Time