Senior Manager, Customer Marketing ASO

Virta Health is on a mission to transform diabetes care and reverse the type 2 diabetes epidemic. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes. Virta is changing this by helping people reverse type 2 diabetes through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and live diabetes-free. 

We are seeking a strategic and experienced customer marketer to help drive our marketing access and activation goals. Reporting to the Director of Growth, you will collaborate with PBMs, ASOs (Administrative Services Only), health plans, and employer clients to increase member enrollment with Virta, leading to significant health outcomes for the members, and financial/productivity benefits for employers.

This role is ideal for an experienced healthcare/ASO marketer who is a self-starter, strong relationship-builder, and passionate about purpose-driven work. You'll enjoy both strategic and tactical elements, from developing tailored marketing plans to engaging with top-level customers and executing multi-channel campaigns.

Responsibilities

• Represent Virta, and our best performing playbooks, as you engage with senior leaders and marketing teams across a complex ecosystem of customer accounts, including: PBMs, health plans, ASOs, and employers. 

• Prepare and optimize marketing campaigns across channels to drive member activation. Utilize data-driven insights to adjust tactics, enhancing reach and frequency while aligning with organizational goals.

• Lead customer/ASO launches,identifying and implementing opportunities to boost member enrollment through data, insights, and best practices. Continuously refine strategies to maximize marketing effectiveness across different populations and business lines, ruthlessly prioritizing based on impact (member enrollments). 

• Foster relationships with internal stakeholders and build strong relationships with your customer contacts, providing strategic recommendations that align with the shared objectives of improving population health.

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• Develop and optimize our channel partner/ASO  marketing strategy and take over current campaign management for key accounts and upcoming launches

• Understand and influence our marketing strategy, with a focus on scalability

• Identify novel or supplemental outreach opportunities for ASOs to drive awareness, educate, and motivate eligible members to apply to Virta.

• Integrate your Virta experience with career-to-date best practices, documenting and sharing in a way that helps other teammates scale-up their own results within other books of business 

Must-Haves

• 10+ years of professional experience developing and managing integrated marketing communications plans and strategies (digital and traditional marketing)

• Experience working directly with clients on developing marketing strategies and driving enrollment

• A bachelor’s degree in marketing, communication, public relations or business (MBA a plus)

• A strong understanding of the nuances of B2B2C+ marketing, ideally within healthcare

• Ability to effectively communicate with customers and build relationships, while also applying skillful negotiation to get customers to ‘yes’ to secure reach, frequency, and messaging autonomy

• Excellent problem-solving, internal/external project management, presentation, and analytical skills with good business acumen (quant/qual) 

• Self-motivated and enjoy driving multiple projects simultaneously in a fast-paced environment

• Skillfully manage internal stakeholders by prioritizing tasks and guiding expectations, ensuring focus on the most impactful initiatives while maintaining positive relationships.

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

• You take risks and rapidly iterate

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As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

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Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $138,287 - $162,690.  Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.

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