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Growth Marketing Manager (m/f/d) International

EXTRA HOLIDAYS

Remote:

Full Remote

Contract:

Full time

Salary:

13 - 13K yearly

Experience:

Senior (5-10 years)

Work from:

Germany

Offer summary

Qualifications:

Minimum of 5 years in performance marketing, Experience with Google Ads and Facebook Business Manager, Strong analytical skills with Google Analytics proficiency, Project management and stakeholder skills essential, Fluent in English, both verbal and written.

Key responsabilities:

Own and optimize landing page ecosystem
Coordinate production of advertising messaging and materials
Manage digital marketing strategies end-to-end
Monitor advertising performance, analyze ROI, and provide insights
Collaborate with the Conversion Rate Optimization team

IU International University of Applied Sciences Education XLarge https://www.iu.de/

1001 - 5000 Employees

See more IU International University of Applied Sciences offers

Job description

Your missions

Grow with us! Start your career at IU!

We are in search of a proficient and seasoned Growth Marketing Manager International (m/f/d), with a specific focus on managing our Landing Page ecosystem. Join our dynamic marketing team and take charge of driving growth in international markets through strategic digital marketing initiatives. You will play a pivotal role in coordinating and optimizing messaging and materials across advertising platforms, with a primary emphasis on overseeing the Landing Page experience.

Your tasks

Own our complex landing page ecosystem for our global paid advertising campaigns.
Coordinate the production of messaging and material tailored for various advertising channels, ensuring the right format and targeting for international markets, with special attention to Landing Page optimization.
Manage and execute digital marketing strategies for our international markets and landing page content end-to-end by coordinating contributors, such as content, design and web teams.
Optimize the user journey along the conversion funnel, with a specific emphasis on prospecting and retargeting.
Monitor and analyze advertising performance and ROI, generate actionable insights, and effectively communicate outcomes and recommendations, especially regarding Landing Page performance.
Collaborate closely with the Conversion Rate Optimization team to build effective Landing Pages and continually improve conversion rates and conduct A/B tests to accelerate performance and enhance effectiveness
Actively participate in growth initiatives within the marketing environment, coordinating closely with other business units.

Your Profile

Minimum of 5 years of experience in (performance) marketing, preferably in an international context.
Proficiency in advertising platforms, including Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager, with a specific focus on Landing Page optimization.
Strong analytical skills and experience in handling large amounts of data and proficiency in Google Analytics as well as other reporting tools to generate valuable business insights.
Strong project management and stakeholder management skills and ability to manage multiple priorities in a fast-paced environment
Experience in design and copywriting is a plus.
Fluent in English (verbal and written).

We offer

Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.
Work wherever you want…: Digitalization is part of our DNA. So decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.
… and flexible in terms of time: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.
Take your knowledge to a new level: Where if not with us? Benefit from free further training, language courses and discounted study programs. With us there is always something new to learn.
Rest well: We make an effort every day, but we also take the time to recharge our batteries: with 30 days of annual vacation plus an extra day of vacation on your birthday.
Make your journey sustainable: Whether it’s a DeutschlandTicket subsidized down to just 7 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!