Product Marketing Manager

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

As a Product Marketing Manager, you will drive and own the go-to-market strategy for BeyondTrust's Privileged Remote Access (PRA) solution in the identity security portfolio.  PRA is the premier enterprise solution in the secure access market and is used by several Fortune 500 companies to ensure their extensive IT and cyber-physical system resources are effectively leveraged to achieve business goals. This position performs a pivotal role in bringing the product to market, driving competitive sales and channel programs, delivering content for campaigns and enablement, and other defined objectives that drive revenue growth, market leadership, and awareness. This internally and externally facing position involves constant collaboration across Marketing, Sales, Partner, and Product Management stakeholders. The role reports to the Vice President of Product Marketing and operates with significant independence and ownership, providing excellent opportunities for visibility and growth.  

What You’ll Do

• Be the driving force behind getting PRA to market, achieving growth (revenue and adoption), and shaping how we tell the product story.   
• Be a storyteller crafting our messaging and buyer enablement by defining and managing the delivery of competitively differentiated market positioning to our worldwide sales force.  
• Own delivery of content facilitating the development and execution of marketing campaigns and demand generation programs.  
• Collaborate with campaign and operations teams to optimize the lead to close process for PRA.   
• Launch new – or update existing – capabilities and solutions collateral working with product management, sales, operations, marketing, training, and support functions.  
• Be technically curious, displaying a foundational level of technical understanding of PRA and its market segment, but most importantly having a desire to learn more.  
• Provide the entire organization with strategic intelligence and actionable insights that enable us to exploit emergent opportunities.  

What You’ll Bring

• 2-3 years of experience in product marketing and with security software products. Previous sales engineering or product management experience is a strong plus.  
• Experience in most, or all, of the following domains/areas - authentication, authorization, access tools, IT infrastructure, OT systems, cloud platforms and services. 
• The ability to connect technical capabilities to use cases and solving business challenges - a relentless focus on customer outcomes. 
• A good understanding of current and emerging market needs and the ability to translate them into compelling messages.  
• The ability to understand and present marketing and pipeline metrics to inform decision-making and strategy development to a large audience .  
• Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive messaging, including but not limited to, customer presentations, sales trainings, and analyst briefings.  
• Excellent time management skills and a desire to collaborate across many stakeholders, iterating repeatedly towards delivery in a fast-moving environment.  
• Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.  

Requirements 

• Bachelor's degree in Marketing, Business, Computer Science, Information Technology, Engineering, Physics or other technical field.   
• Minimum 3 years of experience in product marketing or product management.  
• Minimum of 3 years of experience working in identity security, IAM, PAM, cloud security, and/or other adjacent cybersecurity segments  

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com.