Your mission
As a Field Marketing Manager at Pointsharp you are responsible for planning and executing all regional Marketing, as well as making sure they are successful.
In this role you are a part of the Marketing Department and report to the Head of Marketing.
Your primary duties include, but are not limited to:
In this role you are a part of the Marketing Department and report to the Head of Marketing.
Your primary duties include, but are not limited to:
- You develop and deliver quarterly Field Marketing plans for region DACH that integrate sales and marketing requirements to support regional pipeline and revenue goals.
- Besides, you develop a joint marketing strategy and drive plans with partners in the region.
- Furthermore, you develop and execute demand generation marketing programs including third-party hosted events, Pointsharp hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing.
- Additionally, you forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed.
- You own the planning and execution of vertical-based marketing, including Account Based Marketing programs that penetrate key accounts in the region.
- Also, you maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, and regional partners.
