Sr. Director, Growth and Customer Marketing

Sr. Director of Growth and Customer Marketing

Location: US, Remote

Global Work Environment: Due to Snappy employees being in Tel Aviv, London and across the US, we schedule all company-wide meetings and events in EST. We do our best to respect and accommodate your personal time. You might be expected to work outside of normal working hours from time to time.

Compensation: We feel passionately about transparency in compensation. Total compensation for this role is market competitive, including a base salary range of $XX,000-XX,000, with an annual target bonus of XX%.

Position Overview:
We are looking for a strategic, results-driven marketing leader to serve as our Sr. Director of Growth and Customer Marketing. This role is pivotal in driving customer acquisition, retention, and expansion across all segments, with a strong emphasis on enterprise strategies. The ideal candidate will have a proven track record of delivering exceptional results in high-growth stage companies, balancing strategic vision with hands-on execution. They will successfully execute marketing initiatives that accelerate revenue growth, deepen customer engagement, and enhance lifetime value. Reporting directly to the CMO, this role will shape and lead critical marketing efforts that drive business growth.

You will:

• Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth across all segments, with a focus on enterprise strategies and Account-Based Marketing (ABM) for high-value clients.
• Own and optimize key marketing channels, including paid search, paid campaigns, event marketing (both online and offline), in-app messaging, and email marketing. Manage marketing budgets effectively to maximize ROI and ensure efficient allocation of resources.
• Lead customer marketing efforts aimed at enhancing retention and driving upsell opportunities. Develop and execute lifecycle marketing strategies, leveraging in-app messaging and personalized communication to deepen customer engagement and increase lifetime value.
• Drive website optimization strategies to enhance user experience, improve conversion rates, and support overall marketing goals. Collaborate with cross-functional teams to ensure the website aligns with business objectives and effectively engages target audiences.
• Own reporting on the impact of growth marketing initiatives and channels, including paid campaigns, events, in-app messaging, and email marketing. Develop, monitor, and communicate key performance metrics such as lead quality, pipeline contribution, and customer acquisition cost (CAC) to measure the effectiveness of these channels and optimize for improved performance.
• Work closely with Marketing Ops to ensure data integrity, optimize marketing processes, and support seamless execution of marketing initiatives. Leverage insights and analytics provided by Marketing Ops to make data-driven decisions, optimize performance, and clearly communicate outcomes to stakeholders.
• Collaborate with Brand and Product Marketing to ensure alignment with brand positioning and messaging in all growth and customer marketing efforts, maintaining consistency and effectively communicating the company's value proposition.
• Champion a culture of innovation and experimentation, exploring new channels, tactics, and technologies to stay ahead of industry trends and drive continuous improvement.
• Build and lead a high-performing growth and customer marketing team, fostering a culture of innovation, collaboration, and results-oriented execution. Mentor and develop team members within your scope to achieve their full potential.
• Partner with Go-to-Market (GTM) teams, Product, Data, and the rest of the marketing team, including Marketing Ops, Brand, and Product Marketing, to ensure cohesive execution of marketing initiatives and alignment with overall business objectives. Work closely with the sales team to support pipeline generation and accelerate deal cycles.

You have:

Experience: Minimum 10+ years in B2B marketing, with a focus on enterprise sales, Account-Based Marketing (ABM), and driving customer acquisition and retention within high-growth, scaling environments. Proven experience in successfully implementing both Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies.Multi-Channel

Campaign Expertise: Demonstrated ability to design and execute integrated, multi-channel campaigns across digital, offline, and partner channels to achieve strategic objectives and drive growth.

Customer Journey Optimization: Proven track record in mapping and optimizing the customer journey across various touchpoints, enhancing engagement, conversion, and retention rates throughout the funnel.

Stakeholder Management: Strong experience in managing and influencing cross-functional stakeholders to align on goals and execute complex marketing initiatives. Ability to influence without direct authority.

Proven Success: Demonstrated success in developing and executing marketing strategies that drive significant revenue growth, customer acquisition, and expansion in dynamic, fast-paced settings.

Hands-On Execution: Ability to balance strategic vision with hands-on execution, effectively managing both high-level initiatives and detailed implementation.Website Optimization: Proven experience in driving website optimization strategies to improve user experience, conversion rates, and support marketing goals.Analytical Expertise: Strong proficiency in analytics, reporting, and the ability to leverage data to guide strategic marketing decisions and optimize performance.

Technical Skills: Proficiency with leading marketing technologies such as HubSpot, SEMrush, Influ2, Intercom, and Google tools for paid advertising. Experienced in building and optimizing a comprehensive marketing tech stack using innovative technologies, with a keen interest in leveraging AI to make marketing strategies more impactful.

Leadership: Extensive experience in building and scaling high-performing, engaged marketing teams in growth-focused environments, with a strong track record of leading through influence and driving cross-functional collaboration.

Communication & Collaboration: Exceptional communication, project management, and leadership skills, with a proven ability to collaborate across functions and influence senior stakeholders.

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.

Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.

Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s "Best Small & Medium Workplaces," “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.

We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!), Uber credits for food delivery, and Snappy gifts for employee recognition and appreciation.

Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.

Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants.