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Associate Vice President, Product Marketing

EXTRA HOLIDAYS - EXTRA PARENTAL LEAVE
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

8-10 years of product marketing experience leading teams, Bachelor's in Engineering/Computer Science/Business, MBA or advanced degree in Marketing valued, Strong executive presence and influence, Ability to lead cross-functional collaborations.

Key responsabilities:

  • Own end-to-end product marketing strategies
  • Build and lead the Product Marketing team
  • Define go-to-market strategies and execution
  • Maintain relationships with key stakeholders
  • Track KPIs for product marketing success
GEOTAB logo
GEOTAB Large https://www.geotab.com/
1001 - 5000 Employees
About GEOTAB
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace allow both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve regulatory compliance. Since being established in 2000, Geotab Inc. has grown from a small, family business to a global leader in solutions for fleet management and vehicle tracking. We are now one of the largest telematics outfits in the world and have become the first to surpass three million connected vehicles built on a single, open platform.
See more GEOTAB offers

Job description

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Your missions

Who we are
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
 
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
 
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.
Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Product Marketing who will build and lead the Product Marketing team and shape the Product Marketing discipline. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As an Associate Vice President, Product Marketing your key area of responsibility will be to own end-to-end Product marketing - both the strategic vision and tactical go-to-market execution for Geotab’s offerings. The AVP, Product Marketing will build and lead the Product Marketing team and shape the Product Marketing discipline. This includes defining the role Product Marketing plays in both the Product/Research and Development organization as well as the Marketing teams. The AVP and team will own Geotab’s product go-to-market strategies, and ultimately be accountable for product storytelling and product growth at Geotab. You will need to work closely with Geotab product, sales, and marketing to drive product and solution go-to-market strategy and execution, as well as elevate the company, platform, product and solution messaging and positioning.

How you'll make an impact
  • Tell the product & portfolio story in a simple, clear, and compelling way to differentiate & share Geotab and our products with the world.
  • Build the overall product marketing roadmap for growth through your team. Define how we’ll achieve the next level of growth.
  • Organize & orchestrate your team to bring our products to life through collaboration with our marketing teams and ongoing efforts.
  • Design and develop the roadmap for the Product Marketing discipline at Geotab; including job leveling, role descriptions, key rituals for team cohesiveness and development.
  • Own end-to-end Product marketing - both strategic vision and tactical go-to-market execution for Geotab’s offerings.
  • Provide input and recommendations into product roadmap, strategy, and positioning based on market and customer research findings, voice of customer/partner, and industry analyst interactions. 
  • Build and maintain strong relationships with key stakeholders, including executive leadership, to ensure alignment and support for product marketing initiatives.
  • Drive innovation in product marketing strategies, leveraging new technologies and methodologies to stay ahead of market trends.
  • Lead crisis communication efforts related to product issues, ensuring clear and effective messaging to maintain customer trust and brand integrity.
  • Develop and implement global product go-to-market strategies, considering regional nuances and market conditions.
  • Oversee the product marketing budget, ensuring efficient allocation of resources to maximize impact and ROI.
  • Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives and make data-driven adjustments as needed.
  • Leader. Build the team, and organizational trust to execute.
  • Responsible for influencing, communicating, managing, and implementing departmental strategic plans and budgets and to recommend policies and procedures.
  • Contributes to strategy development and is accountable for strategy execution for the team.
  • Develop and communicate a compelling vision for the Product Marketing function, aligning it with Geotab’s overall business strategy.
  • Provide development, coaching, and mentorship to team members, fostering a culture of continuous learning and professional growth.
  • Maintain a positive, constructive relationship with direct reports, a cohesive culture amongst teammates, and provide real-time feedback to team members.
  • Support with all talent management programs and exercises including resource planning, performance management, and employee professional development.
What you'll bring to the role
  • 8-10 years of experience building and leading product marketing teams. Must have experience leading a team of multiple Product Marketers across a broad spectrum of product areas.
  • Bachelor's in Engineering/Computer Science/Business.
  • MBA or other advanced degree in Marketing, Business, or a related field is highly valued.
  • Certifications in digital marketing, product management, or related fields (e.g., Pragmatic Marketing, Google Analytics) are a plus.
  • Strong executive presence with the ability to influence and inspire at all levels of the organization.
  • Ability to lead cross-functional teams and collaborate closely with product & marketing colleagues.
  • Proven ability to provide the overall marketing direction for a solution, or set of solutions in an industry or functional area, including building a market-driven business case, developing a marketing and launch plan, creating compelling messaging based on customer pain points, and working closely with customers, industry experts, press and analysts.
  • Ambitious. Self starter, resourceful with strong analytical skills with the ability to find creative ways to grow products; An entrepreneurial drive and work ethic.
  • Organized. Keep the team, and multiple stakeholder teams on track, and on message. 
  • Deep understanding of technology and the ability to communicate complex technical concepts to non-technical audiences; Passion for technology and technical products.
  • Strategic mindset, with a keen sense of priorities, along with an ability to pivot as the landscape changes
  • Analytical. View growth marketing problems with an analytical lens.
  • Experience working with ecosystem partners, technology partners and system integrators to develop and implement partner marketing plans.
  • Proven experience in leading change management initiatives, particularly in dynamic and fast-paced environments.
  • Experience in managing global teams and understanding of international markets and cultural differences.
  • Strong negotiation skills with the ability to secure buy-in and resources for product marketing initiatives.
  • A track record of innovative thinking and the ability to develop unique marketing strategies that differentiate Geotab in the marketplace.
  • Excellent written and verbal communication skills including:
    • Good listener, empathetic and enjoy interacting wit, and learning from, customers
    • Ability to stitch together disparate insights to uncover common patterns
    • Strong presentation skills (in person and virtually) and ability to deliver training effectively
  • Ability to travel occasionally with a valid passport is required. 

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

 
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
 
Why job seekers choose Geotab

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
 
Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.
 
Other employment statements:

Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Alex Cocq at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Spoken language(s):
Check out the description to know which languages are mandatory.

Hard Skills

Market ResearchProduct MarketingCrisis CommunicationsProduct ManagementPerformance MeasurementTechnology EcosystemsBudget ManagementDigital MarketingNegotiation StrategiesCross-Functional Collaboration

Soft Skills

  • Innovation
  • Strategic Planning
  • Analytical Thinking
  • Team Leadership
  • Relationship Management
  • Organizational Skills
  • Verbal Communication Skills
  • Technical Curiosity
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