Brand Manager

Valeo Snackfoods is the combination of Kettle Foods, Tangerine, Big Bear and It’s All Good and is one of the UK’s top 100 grocery brands. It is headquartered in Norwich and Pontefract and employs over 2,000 people. Over the past few years, we have strengthened our portfolio to include the Metcalfe’s popcorn brand and Yellow Chips in Emmeloord, Netherlands. The business in the UK and Europe generates revenues of over £280 million.

Our brands include KETTLE® Chips, Metcalfe’s® popcorn, Foxes, Poppets, Barratt (Wham!, Fruit Salads, Black Jacks, Refreshers, Sherbet fountain, Dip Dab).

The Brand Manager is responsible for the delivery of brand plans within a category group that covers both Valeo-owned brands and retailer-owned brands. They are the leaders and steward of initiatives within the brands plans.

The Brand Manager is a strong performer in planning and executing initiatives within the brand plans along with a valued contributor to the shaping of the plans.

• Hit or beat budget targets on the category group
• Strong stewardship of initiatives within the brand plans
• Strong monthly reporting on their initiatives (board-level standards)
• Strong contribution to building a “Valeo Brand Building Framework” and ensure a consistent and excellent use
• Strong contribution to the annual strategy review 
• Strong leadership of the quarterly update on the initiatives
• Very strong marketing budget compliance and optimisation (Core marketing, ASOH, shopper marketing)
• Very strong cross-functional collaboration
• Valued representation of brand externally esp. with retailers
• Very strong overseeing and inspiration of the “Consumer is Boss” plan (regular connections with the consumers)

• Good leadership to shape, align and plan
• Very strong analytical thinking
• Strong capacity to create and embrace change·
• Strong collaboration skills incl. the capacity to tell people what they need to hear
• Very strong “Personal Best” mindset: to seek to be better tomorrow than we are today
• Good stewardship of initiatives from the brand plans
• Good adaptability to operate at all levels of the organisation
• Very strong presentation skills – written and verbal
• Very strong ability to work in a fast-paced, dynamic environment
• Strong experience of the full marketing mix – from insight generation, problem-solving, target-setting, delivering and measuring
• Strong experience in interacting successfully with board-level stakeholders and in collaborating widely with sales
• Strong track record of creating change that shaped the thinking and deliver business results
• Strong experience in NPD, Go-to-market, internal and external engagement around brand plans

What we offer you in return

• £35,000
• Excellent Career Opportunities
• Matched pension scheme
• Death in service
• Cycle to work scheme
• Retailer discount platform
• Staff discount 
• And plenty more

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