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Group Senior CRM Analyst
Chiswick, Greater London
About the role:
This is an exciting permanent opportunity to join BSI’s Global CRM Centre of Excellence (CoE) and be part of our Commercial team. Working with key stakeholders across our four divisions (Knowledge Solutions, Assurance Services, Consulting Services, Regulatory Services), including Sales Managers, Global Key Accounts, Sector Teams, Data Teams, IT, Sales, Marketing, local CRM Super Users and technology providers, your data stewardship will underpin the adoption of enterprise best practise (one BSI way) across our CRM estate (e.g. Salesforce, Pardot, LinkedIn, ZoomInfo, D&B), the enhancement of our CRM platforms, optimised user and client experience, improved sales and marketing effectiveness, enhanced data integrity, sales, client and product insights, KPIs and metrics.
There will be a requirement to engage directly with local and regional users, stakeholders, and leaders. There will also be a requirement to participate in change and improvement projects for BSI.
Responsibilities:
Provide continuous CRM data quality analysis, using appropriate tools, approaches, and standards.
Proactively identify data quality and integrity issues. Establish and resolve the root causes and deploy future-proof solutions/training/automation/system enhancements to improve data quality, in collaboration with the wider Group CRM Team, Commercial Teams, Data Teams, IT, and external partners (as needed).
Undertake scheduled and ad-hoc data integrity/cleansing activities across our global CRM estate, including but not limited to de-duping/matching/merging/hierarchy building, lead/contact/account/product/user data errors and omissions, field cleansing/correction/completion, analysing and managing aged records, pricing/discount matrices and alignment of master ‘golden’ records.
Seek opportunities to better enable our commercial teams by adding enriched data/AI insights into CRM in collaboration with our Marketing, Data Solutions, and IT teams.
Provide data and analytics support for the Group CRM CoE Data & Insights team.
Create, update, and maintain reports, data visualisations, and dashboards, always ensuring alignment with enterprise/global KPIs and presenting the data in a timely, clear, concise, and actionable way.
Actively contribute ideas and support the simplification and enhancement of our CRM platforms/processes/reporting practices. Provide UAT testing and support for the changes once deployed.
To be successful in the role, you will have:
Substantial experience in data management and B2B CRM best practice, and excellent knowledge of data governance principles, tools, and data quality standards.
Highly experienced in developing and deploying performance analytics/insights/trends, dashboards, AI predictive analytics and data quality reporting, preferably using Salesforce, Pardot, Tableau/Power BI, D&B, data lakes, account hierarchies, data cleansing, sales/marketing/product/client trends, compliance data, forecasting & performance reports.
Able to influence colleagues with a diverse range of seniority, cultures, backgrounds, ways of working, and objectives.
Experienced data champion, capable of ensuring that stakeholder requirements and deliverables are aligned.
Passionate about data and how this will unlock the power to drive CRM best practice adoption and business value.
Strong data gathering, cleansing, analysis, and people skills.
Strong sense of upholding data integrity, attention to detail and troubleshooting
Experienced in identifying performance trends and best practice adoption levels in a measurable and integrated way.
Highly numerate/analytical with the ability to condense detailed/complex issues in a concise and digestible way.
Proficient in MS Office (Excel, PowerPoint, Word, and Access)
BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 27-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, car allowance (dependent on role), income protection, paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
Do you believe the world deserves excellence?
We are proud to be the business improvement company for other organisations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.
Through our unique combination of consulting, training, assurance, and regulatory services we bring solid and broad knowledge to every company.
If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now, and become part of the BSI family!
D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
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Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
