Associate Director, Engagement Marketing

Spring Health is looking for an Associate Director to contribute to our lead a high impact engagement and lifecycle marketing team. You’ll own our end-to-end global member engagement and retention strategy, supporting members in their mental health journey and getting the right care when they need it.  You will own our email, SMS and push marketing channels - everything from vendor contract negotiation and budget projections, to technical infrastructure setup, to strategic utilization and execution within these channels.  The ideal candidate lives and breathes these channels, and has a proven track record of driving engagement and conversions through expertly crafted campaigns journeys.

What you’ll be doing:

• Multi-Channel Strategy: You’ll define and own Spring Health’s lifecycle vision to accelerate new member acquisition and support the long-term member lifecycle across a suite of channels working in concert to support our members how and when they need it.
• Member Journey Mapping, Segmentation, and Personalization: Understand our members, develop our POV on member segmentation and craft lifecycle strategies to deliver personalized and hyper-targeted member marketing journeys. Member segments will include employees, dependents, frontline workers, health plan members, high-acuity members, and many more. 
• Lifecycle Campaign Development: With and through your team,  build comprehensive lifecycle marketing campaigns that support Spring Health awareness, enrollment, engagement in service of driving member utilization across products - therapy, coaching, Moments, etc. - supporting a member’s unique care needs and Spring Health growth goals. Build net new journeys as new products/features are launched.
• Content Strategy: Craft messaging, partnering with the Content team when needed, that clearly articulates the value provided by Spring Health to members at any point in their journey and how Spring Health can support them throughout life’s many seasons.
• Experimentation and Optimization: Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize different stages of the member journey. Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving conversion, engagement and retention.
• Collaboration and Integration: Work closely with R&D and other cross-functional teams to ensure the martech stack is fully integrated with internal systems and other key platforms. 
• Lifecycle Martech Lead: You’ll be our Iterable lead, working closely with Marketing Ops, Product and Engineering to ensure Iterable (and other tools if needed) are integrated to support the end-to-end member and customer journey. You’ll identify gaps and implement new technologies that enhance our digital marketing capabilities.
• Performance Measurement: Uplevel and build robust analytics and reporting tools within the martech stack to monitor campaign performance. Share insights and winning strategies with cross-functional stakeholders and leadership.
• Process Improvement and QA: Build and refine processes, playbooks, and mechanisms that elevate the effectiveness of our customer and lifecycle marketing teams. Lead efforts to continuously improve the performance and capabilities of the martech stack. Be the final check for campaign QA before new campaigns are launched.
• Team Leadership: Mentor, coach, and develop team members to foster a culture of high performance, collaboration, and continuous improvement.
  
  

Role KPIs:

• Weekly Active Users
• Engagement Metrics (Campaign Open Rate, Click Rate, Conversion Rate, Unsubscribe Rate)
• Conversion Metrics (Revenue per Email/SMS/Push)
• Experimentation Metrics (Variant Performance, incremental Variable Revenue)

What we expect from you: 

• 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus
• 3+ years of people management
• 3+ years of vendor management, and can own Spring Health’s relationship and budget with Iterable and other Martech vendors
• You are an expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
• Experience directly working in or with Payer/Health Plans is a plus
• Excellent writing, communication, and presentation skills
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Hex, Mixpanel, Google Analytics, Salesforce) a plus
• Strategic and innovative mindset
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change
• Exploratory mindset with passion for testing and learning to better enable marketing performance growth
• An ability to apply strong business judgment in high-stakes situations
• An obsession with detail
• A strong collaborator, ready to make an immediate impact
• Humble, hungry, and honest

The target base salary range for this position is $138,650 - $180,325, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

Hypergrowth meets impact

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Benefits provided by Spring Health:

Your Total Health:

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge. 

You And Your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done.
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
• Up to $1,000 Professional Development Reimbursement per calendar year.
• $200 per year donation matching to support your favorite causes

Our privacy policy: https://springhealth.com/privacy-policy/

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.