Marketing Manager, Edible Brands
Who are we and what do we do?
Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.
With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.
No matter the occasion or moment, there’s an edible® for that.
Through all our incredible years, we’ve remained committed to our 5Ps:
- Our promise– Experiences that WOW.
- Our products–Remarkably fresh.
- Our places– Interactive and creative.
- Our People– Create special memories.
- Our purpose–To celebrate what’s good in life.
Purpose:
As Franchise Development Marketing Manager, you’ll play a key role in driving franchise recruitment and development by leading marketing efforts across a variety of digital and social channels, as well as industry specific events such as tradeshows.
You will collaborate closely with the Franchise Development and Marketing teams, as well as 3rd party partners, to craft and execute strategies that attract new franchisees and support the growth of existing ones.
Location: This position will work onsite out of our Corporate office in Sandy Springs, GA.
What that looks like day to day
- Work cross functionally with the executive leadership, marketing team and Franchise Development team on multi-channel marketing strategies and roadmap
- Develop and execute marketing initiatives, such as paid and owned channel strategies, blogs, PR content, as well as various marketing materials
- Attend franchise trade shows to support the representation of Edible Brands Franchise Development team
- Attend franchise development meetings to provide updates on franchise development marketing efforts and communicate brand updates with the marketing team
- Manage internal and external relationships to identify and leverage strategic content opportunities, including PR and media placements for Edible Brands Franchising
- Work hands on as a contributor, as well as partnering with outside agencies in the development of creative assets, messaging, and brand campaigns that effectively communicate Edible Brands' value proposition and resonate with target audiences
- Collaborate and communicate with internal stakeholders, including executives, department heads, and cross-functional teams, to ensure alignment with marketing, communications and brand strategies
- Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement
- Conduct market research, monitor competitive landscape and industry trends to stay ahead of market developments and adjust marketing strategies accordingly
- Effectively plan, prioritize, and execute multiple branding and communications initiatives simultaneously, ensuring deadlines and objectives are met
- Bring fresh ideas and creative approaches to branding, marketing and communications strategies, staying ahead of industry trends and competitor activities
- Adapt to changing priorities and navigate through challenges with resilience, maintaining focus on long-term brand, marketing and communications objectives
Required Experience:
- 5-7 years of marketing experience, with at least 2 years' experience spearheading Franchise Marketing strategies
- Advertising agency a bonus
- Experience in event sponsorship and brand activations a preferred
- Experience in developing structured documents and PPT presentations to effectively articulate concepts & information to internal and external audiences with minimal direction
- Experience in setting marketing KPIs and the tactics that drive them
- Strong computer skills - Microsoft Office proficiency
- Proven success in leading, developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment.
- Bachelor’s degree or higher
Essential Competencies:
- Skilled in project management with focus on effective prioritization
- Excellent communication skills, both verbal and written, with the ability to articulate complex ideas clearly and persuasively.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative thinker and doer, with a passion for innovation and a keen eye for branding and design.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
What We Offer:
- Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
- The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
- Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
- Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
- Paid time off, including sick days & holidays to support work-life balance
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.
