Lead Insights Analyst
The Lead Insights Analyst is responsible for a mix of traditional reporting and analytics, strategic planning, and marketing program and channel optimization recommendations across owned, earned and paid channels. Through ongoing forecast management and trend analysis, you will identify opportunities for smarter marketing investments. Through regular delivery of insights, you will enable optimization and strategic planning of messaging, content, channel mix and program activities to help Billtrust achieve its corporate growth objectives.
What You'll Do:
● Develop and deliver a regular cadence of reporting to marketing stakeholders and executive leadership, on the status of pipeline health, marketing impact, demand generation programs and events, program ROI, new logo customer acquisition and product expansion growth
● Collect data and update forecasting accuracy models at the operational level through regression analytics. Provide in-depth material analysis to support the areas of new product launch and product expansion growth
● Benchmark Billtrust marketing channels and program ROI against industry best practices and conduct gap analysis
● Deepen our understanding of product purchase and adoption trends and identify opportunities for personalized marketing initiatives
● Forecast defined metric performance, identifies opportunities to improve results, provide insights and recommendations to marketing leadership
● Establish and lead a monthly cadence of meetings as part of the demand planning process, coordinating cross-functionally between Product Marketing, Revenue Marketing, Content and MOPS teams
● Partner with Digital Marketing Strategist on marketing performance analysis to inform digital strategy and paid digital advertising investment decisions
● Partner with our Data Intelligence Team to structure and scale more robust reporting systems over time
● Establish and lead quarterly business (QBR) cadence of meetings with sales leadership
What You'll Bring:
● Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience)
● Proven experience in a Marketing, Sales, Revenue Operations, or Demand Planning Analysis role in a fast-paced environment - 7+ years of experience preferred
● B2B, SaaS or technology industry experience preferred
● Advanced to Expert level knowledge and experience with Excel and PowerBI or similar reporting platform
● Advanced to Expert level of knowledge and experience with Salesforce, Marketo, Demand Base, Sitecore and GA
● Budget and forecast management experience -- ability to do regression analysis and/or predictive analytics
● Understanding of a marketing funnel and how to align programs, channels and activities with customer journeys
● Expertise in planning, budgeting and goal setting with best-in-class marketing KPIs
● Experience with building reports, writing insight summaries and presenting findings to executive management
● Experience in marketing analytics and research techniques, including attribution theory, CAC/LTV estimation, channel mix modeling, and customer segmentation
● Experience with targeting and segmentation for ICP measurement and planning
The expected base salary range for this position is $112,000 - $135,000 annually.
Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn't exactly match each and every qualification, apply anyway. You may be exactly what we are looking for!
What You'll Get:
- Work from Anywhere: Your home, a coffee shop, a company paid WeWork.... you decide!
- A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
- Flexible Working Hours: We support your lifestyle- the results are what count.
- Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
- Sabbatical: A paid leave to reward longevity and commitment to Billtrust.
- Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.
- Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow.
- Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved.
- Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.
- Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.
Who We Are:
Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote
