Before we get started:
Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.
Who we are:
Ingenio is a global media and technology company developing products that provide guidance on love, relationships, career, and overall life. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives.
Ingenio offers the world’s largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space, led by flagship brands such as Keen and Horoscope.com in the US, Questico in Germany, Purple Garden in Israel and Ukraine, The Circle in the UK, and Kang in France.
How you’ll be impactful:
The Growth Marketing Manager will play a critical role in driving our company's growth through strategic planning, execution, and optimization of our acquisition efforts. This person will work closely with our campaign managers and marketing analysts to enhance our lead nurturing, funnel optimization, and conversion rate optimization across all online channels.
What you’ll be doing:
● Develop and execute growth strategies to drive customer acquisition and retention for our online services.
● Optimize lead nurturing and conversion funnels to improve performance.
● Collaborate with campaign managers to enhance and support multi-channel campaigns (Google, Facebook, TikTok, Retention etc.).
● Implement and manage A/B testing and other optimization techniques to improve campaign effectiveness.
● Analyze data to identify trends, insights, and areas for improvement in online service offerings.
● Identify and test new growth channels and tactics.
● Coordinate with the marketing analyst to leverage data for actionable insights and strategies.
● Monitor and report on the performance of growth initiatives and campaigns.
● Stay updated with industry trends and emerging growth strategies specific to online services.
● Manage and optimize the performance of digital marketing channels, including paid search, social media, and display advertising.
What you’ll need to be successful:
● 5+ years of experience in user acquisition and growth marketing for online services.
● Proven track record of successful growth campaigns in the online service industry.
● Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliates, CRO.
● Familiarity with analytic tools like Google Analytics, Think with Google, Google Trends, Semrush, and marketing automation software.
● Strong analytical skills with the ability to interpret data and generate insights.
● Experience with A/B testing and other optimization techniques.
● Excellent communication and collaboration skills.
● Ability to manage multiple projects and prioritize effectively.
● Creative thinking and problem-solving skills.
● Familiarity with web development and basic coding is a plus.
Advantages:
● Knowledge of Google Tag Manager (GTM) and tracking integration.
● Experience in email marketing and CRM.
● Bachelor's degree in Marketing, Business, or a related field.
● SEO and ASO best practices familiarity.
Perks & Benefits:
- Friendly, talented, collaborative, and entrepreneurial team
- Competitive and comprehensive benefits and perks
- Work in the international company
- Generous holiday and PTO policies
- Technology stipends
- Training and development opportunities and allowance
- Fun and inclusive digital, and in-person events
- Employee groups - DEI committee, fun committee, wellness group and more
- Hybrid working model - work from home up to 3 days/week, our office is located in Petakh Tikva
Why Ingenio:
Our growing team of over 400 employees is powered by our diverse perspectives and company core values:
- We are humble. We believe the best result is achieved by leveraging others’ perspectives
- We think like owners. We make decisions that optimize for the greater good of the organization
- We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations
Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
