Match score not available

Website Analytics Specialist at Strategic Staffing Solutions

Remote:

Full Remote

Contract:

Freelance

Salary:

123 - 127K yearly

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Experience in website analytics environment, Proficient in SQL and Python, Advanced knowledge of Adobe tools, Familiarity with financial services industry.

Key responsabilities:

Provide detailed analytics for website performance
Monitor, analyze, and report on user behavior
Support digital marketing efforts with analytics
Develop dashboards and reports for stakeholders
Collaborate with teams to enhance user experience

Strategic Staffing Solutions Information Technology & Services Large https://www.strategicstaff.com/

1001 - 5000 Employees

See more Strategic Staffing Solutions offers

Job description

Job Title: Website Analytics Specialist

Location: Remote

Pay: $64-$66/hr W2 ONLY

Job Summary: We are seeking a highly skilled Website Analytics Specialist to join our Home Loans Division. This role is critical in supporting our public website team by providing in-depth analytics, driving data-driven decision-making, and ensuring that the website achieves performance goals while delivering an exceptional user experience.

Key Responsibilities:

Analytics Support for the Public Website:

Provide detailed analytics and insights to optimize website performance, user engagement, and conversion rates.
Monitor, analyze, and report on website traffic, user behavior, and conversion metrics using Adobe Analytics.
Collaborate with the public website Product Owner to ensure data accuracy and derive actionable insights that drive strategic decisions.
Develop and maintain dashboards and regular reports in Adobe Analytics and Tableau to visualize key metrics and trends for stakeholders.

Support for the Digital Team:

Provide analytics support to the broader digital marketing team, ensuring alignment between website performance and digital campaign outcomes.
Analyze data from various channels to assess campaign effectiveness and recommend optimizations.

Technical Expertise:

Utilize Adobe Suite tools, including Adobe Analytics, Adobe Launch, and Adobe Target, to create audiences, set up tagging, and conduct audience analysis.
Implement and manage 1st and 3rd party tags in Adobe Launch for accurate data collection and compliance with privacy standards.
Query and merge Adobe Clickstream data with Tableau for analysis and reporting.

Collaboration and Communication:

Partner closely with development, product, and content teams to provide insights on user behavior and recommend changes to enhance user experience and site performance.
Communicate complex data insights clearly and effectively to non-technical stakeholders.

Qualifications:

Experience:

Hands-on experience with website analytics in a high-traffic, customer-facing environment.
Experience working with cross-functional teams including developers, marketers, and product owners.

Technical Skills:

Proficient in SQL and Python for querying and analyzing large datasets.
Advanced knowledge of Adobe Analytics, Adobe Launch, and Adobe Target.
Experience with Tableau and MS Excel for data visualization and reporting.

Industry Knowledge:

Familiarity with financial services, particularly in home loans and mortgage products.
Understanding of compliance and privacy considerations in data collection and analytics within a financial services environment.

Attributes:

Strong analytical and problem-solving skills with high attention to detail.
Excellent communication skills, capable of translating technical information for non-technical stakeholders.
Proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.

Job ID: JOB-237884

Publish Date: 13 Sep 2024

Tagged as: Website Analytics Specialist