Product Marketing Manager

 Starboard Recruitment, on behalf of our client, is searching for a talented Product Marketing Manager (Remote in Canada) for one of our top Canadian tech startup clients utilizing AI technology. Our client is well funded and seeing incredible traction in the market - a true outlier in our current market conditions which is reflected in their growth.

Apply today and our team will reach out to qualified candidates to discuss in further detail + provide the full job description.

Key Responsibilities

• Strategic Positioning & Messaging: Develop and implement product messaging highlighting the company’s leadership in AI-enhanced mineral exploration. Utilize our proprietary data and AI capabilities to create narratives that resonate deeply with key decision-makers, positioning the company as the go-to solution in the industry.
• Go-to-Market Innovation: Lead the creation and execution of forward-thinking go-to-market strategies that leverage the latest AI-augmented tools. Focus on driving product adoption and expanding our market presence by setting new standards in how marketing teams can utilize AI to achieve superior outcomes.
• Customer & Market Insights: Understand and anticipate market trends, customer needs, and competitive dynamics. Use AI-driven analytics to inform strategic decisions and ensure that the company stays ahead of the curve in a rapidly evolving industry.
• Cross-Functional Leadership: Partner with product, sales, and customer success teams to create cohesive marketing initiatives that are both compelling and data-driven. Ensure that all marketing materials, from product demos to case studies, are aligned with the company’s strategic goals and showcase the transformative power of our AI-enhanced platform.
• Performance Optimization: Continuously refine and optimize go-to-market strategies using advanced analytics and AI tools. Focus on delivering measurable results that drive growth, enhance customer satisfaction, and reinforce the company’s position as an industry leader.
  
  

Qualifications

• Experience: 4-6 years of experience in product marketing, particularly within Enterprise B2B or AI-driven platforms. A proven ability to develop and execute successful go-to-market strategies that leverage the latest marketing technologies is essential.
• Skills:
• Expertise in creating and implementing data-driven marketing strategies that align with business objectives.
• Strong analytical skills, with experience in using AI and other advanced tools to drive marketing performance and strategic decision-making.
• Exceptional communication and storytelling abilities, with a talent for crafting narratives that simplify complex technology concepts and resonate with target audiences.
• Proficiency with marketing automation tools, CRM systems, and AI-enhanced platforms.
• Leadership capabilities, with the ability to inspire and drive cross-functional teams towards a common goal.
• Education: Bachelor’s degree in Marketing, Business, or a related field; advanced certifications in product marketing, AI, or related disciplines are highly valued.
  

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