Overview
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
You will be working in the Marketing Infrastructure team within the Keysight Global Marketing organization, responsible for maintaining and building out the requirements for the marketing technology stack along with the Eloqua database infrastructure. The team is hiring a
Customer Intelligence Analyst to enable our marketing teams to target the right audiences with the right content, including invitations to key events, tradeshows, and technical seminars.
Responsibilities
Responsibilities
- Analyze customer data and drive to understand the right intent by accounts, provide guidance to campaigns on audience gaps the team needs to fill
- Build, lead, and maintain the customer analytics practice, supporting the business with actionable insights by building and maintaining customer data models, testing, segmentation, and targeting methodologies
- Analyze our customer data and drive to understand exact user requirements, build out non-overlapping customer segments and identify gaps that need to be filled
- Champion and improve current processes and analyses to drive improved targeting and segmentation, along with data-driven product recommendations
- Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes
- Partner with the IT and data architecture teams as a subject matter experts and ambassadors in the customer data structure, tools, processes, key metrics, and analytic methodologies
- Challenge the status quo and consistently identify areas for improvement, diagnose and resolve issues
Qualifications
- BS/BA degree in marketing, engineering, statistics, or computer science
- 8+ years of practical experience, with 3 years of relevant experience in high tech B2B marketing/analysis
- 3-5 years of experience in a customer intelligence analyst role, demonstrating technical and analytical skills to decipher insights and present them to business partners.
- Proficient in working with large data sets and deep knowledge of marketing & email marketing metrics, KPIs, and concepts such as Click Rates, Sender Score, Deliverability, and Sender Reputation
- Working knowledge of Marketing Automation tools such as Eloqua, HubSpot, and Salesforce Marketing Cloud; strong business intelligence tools capability in DOMO a plus
- Proven leadership and project management skills for executing processes, complex projects, and tactics
- Team player with strong interpersonal skills and the ability to work independently and prioritize tasks based on importance and urgency to meet deadlines
- Extremely well-organized and analytical with the ability to work well under pressure, quick and curious learner
- Excellent English speaking, writing, communication, and presentation skills
Visa sponsorship is not available for this role.
Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
