Manager, Media Activation

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Job Description

Real Chemistry is looking for a remote Manager, Media Activation to join its integrated growing Activation team!

This role will be focused on Paid Search - overseeing, and crafting tactical SEM plans, managing the teams’ activation and success of those programs. You’d operate in partnership with account planning and analytics teams to understand clients’ business objectives and media goals, collaborating on how best to achieve those goals.

This role fits within your larger omni-channel, digital activation team, working alongside your teammates, fellow digital experts across all biddable tactics – Programmatic, Social, and Direct. With that team, we’ll encourage new ideas and collaborative thinking to further clients’ activation in pursuit of their goals: cross-channel audience targeting, variable attribution tracking, multi-tiered funnel objectives.

You’ll be joining a hybrid – make it what you want it – work environment, having the option to be remote full-time, or go into any one of our offices if you want, too. Could be everyday, once a week, three times, once a month, whatever allows you to do your best work. In this working environment, you’ll be encouraged to find new ways to collaborate, train, or befriend team members, in order to adapt to the new norm.

What You’ll Do

• You'll lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
• Develop positive relationships with search community, vendors and Directors for optimal service levels and results
• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
• Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
• Build, or assist in crafting, POVs, standard methodologies, and key process documentation.
• Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers
  
  

Who’ll Love This Job

• A builder – who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too! A builder who looks beyond the foundation to connect dots for program optimization
• A rising omnichannel guru – who has formed a good understanding of performance marketing, and wants to continue to delve deeper into leading Paid Seach practices, (with a want to learn other channels) and who understands personalization and stays ahead of trends and tech within digital industry
• A cool cucumber – who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner
• A DOER – who doesn’t wait for someone else to fix things. You think strategically about problems and offer recommendations to relevant parties as to how best avoid setbacks and snags
  
  

What You Should Have

• You will be successful on our team with a minimum of 1.5 years of campaign management experience in SEM platforms
• Past experience or enthusiasm working within the healthcare vertical would be a benefit, but not required
• Comfortable and capable working in technical platforms –Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor, Microsoft Ads, SA360)
• Experience leveraging Bid Management tools (Doubleclick Search, Kenshoo, etc.) and 3rd Party Tracking Tools (Doubleclick, Adobe, Floodlight, etc.)
• Understanding of Strategy in the service of different KPIs according to different Business Objectives (CPA, Impression Share / SOV, CPL, etc.)
• Capable and experienced in communicating with clients & vendors – from pitching ideas, delivering analysis and insight, to just friendly, human relations
• Ability to build relationships with internal teams and enthusiasm for finding new ways to foster relationships with team members in a different work environments
  
  

Pay Range: $65,000.00-75,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here .

Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, San Francisco, Manchester, UK and London, UK – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include an annual wellness reimbursement, student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at: https://www.realchemistry.com/

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.