ABOUT US
At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.
Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.
Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.
THE ROLE
AG1 is seeking a forward-thinking AI Strategist to lead and shape our approach to AI-driven search, SEO and creative strategies within the Acquisition and Paid Media team. This role will be responsible for leading and executing innovative strategies that leverage AI to drive performance and efficiency across our paid media campaigns. The ideal candidate will have a deep understanding of AI technologies, strong analytical skills, and a strategic mindset to craft and implement scalable programs that deliver measurable results. The AI Strategist must be adept at leveraging data to inform decisions, experimenting with new technologies and optimizing search efforts and processes.
Reporting to the Director, Paid Media, this role will be a key member of the team, collaborating closely with Paid Media, Tech, Analytics, Customer Insights and Brand & Creative teams. This is an exciting opportunity for someone who is passionate about AI and its potential to transform digital marketing. This role will have the ability to define AI-powered marketing strategies, experiment with emerging technologies and optimize current activities, ensuring they contribute to the overall growth and success of AG1.
WHAT YOU’LL DO
- Lead the development and execution of AI-driven digital marketing to enhance the performance and efficiency of our paid media campaigns, with a focus on SEO / AEO (answer engine optimization).
- Craft strategy to appear in AI searches across answer engines like ChatGPT, Perplexity, Gemini and more, staying at the forefront of organic and sponsored content strategies on these platforms
Partner closely with agencies and AI platforms.
- Leverage data and AI technologies to optimize campaigns across various platforms, driving measurable improvements in key performance metrics.
- Experiment with emerging AI tools and technologies to to enhance paid media and creative efforts.
- Monitor and analyze search performance, providing actionable insights to refine and enhance strategies.
- Lead efforts to integrate AI-driven insights into the overall marketing strategy, ensuring alignment with business goals and customer needs.
- Share best practices, learnings and insights of AI-driven strategies within team.
WHAT WE’RE LOOKING FOR
- 5+ years of experience in search marketing.
- Strong understanding of AI technologies and how they can optimize digital marketing, with a focus on search and answer engines.
- Excellent analytical skills with the ability to translate data into actionable insights and measurable results.
- Experience working with cross-functional teams to align AI strategies to business goals.
- Experience with SEO and paid search, and familiarity with AEO and answer engines.
- Familiarity with AI-driven technologies to support paid media and creative efforts.
- Familiarity with AI Large Language Models like ChatGPT, Gemini, Perplexity and more.
- A strategic thinker with a growth mindset, always seeking new ways to innovate and optimize.
- Strong communication skills, capable of presenting complex ideas and insights to stakeholders at various levels.
- A proactive and results-driven approach, with a passion for exploring and testing new AI technologies.
- Experience working with high-performing, cross functional teams and senior leaders.
- Strong interpersonal, written communication, and organizational skills.
- A full life outside of work with personal passions and hobbies!
WHAT’S IN IT FOR YOU?
- Competitive compensation and performance-based incentive plans.
- A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
- A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
- A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
- A high-growth, dynamic environment with opportunities for your direct impact to be felt.
- Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
- In-person team meetups for optimal collaboration, team building and accelerating productivity.
- A work environment and culture that is based on high performance, productivity and continuous improvement.
- The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
- A monthly AG1 subscription at no cost to you, plus access to AG1 swag.
- Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
- All other benefits and insurances as required by law, based on your specific country of residence.
AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $85,000 - $110,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.
AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
