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Senior Executive Campaign Management (Performance Marketing)

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

India

Offer summary

Qualifications:

Degree in Marketing or related field, Strong experience with PPC campaigns, Knowledge of remarketing and audience targeting, Hands-on experience with SEMrush and Google Ads, Familiarity with latest GA and LinkedIn Ads certifications.

Key responsabilities:

Plan, implement, and optimize ad campaigns
Develop target audience segmentation
Set up and manage PPC campaigns
Monitor campaign performance metrics daily
Collaborate with content and design teams

ZenAdmin Startup https://www.zenadmin.ai/

11 - 50 Employees

See more ZenAdmin offers

Job description

ZenAdmin is an end-to-end workforce management system. We serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!

The Role

The campaign management executive will be responsible for planning, implementing, and optimising ad campaigns across various platforms. The ideal candidate will have a strong analytical mindset, a deep understanding of digital advertising, and the ability to drive high-quality traffic that converts into leads. This role requires a balance of analytical skills and accountability, as well as the ability to be persistent until the goal is achieved.

You Will Be Responsible For

Developing target audience segmentation to enhance campaign performance.
Researching and analyzing campaign trends, competitor ads, and audience behavior.
Setting up and managing PPC campaigns across Google Ads, LinkedIn, and other platforms.
Conducting keyword research and optimizing ad copy, landing pages, and extensions.
Implementing and managing A/B testing to improve campaign effectiveness.
Driving high-quality leads through targeted PPC campaigns and achieving SQL targets.
Monitoring and analyzing campaign performance metrics daily.
Continuously optimizing campaigns by adjusting bids, targeting, and ad creatives.
Using data-driven insights for strategic decisions to meet KPIs.
Creating ROI models to measure and improve spending efficiency.
Providing budget allocation recommendations based on performance.
Generating performance reports and providing insights to management.
Collaborating with content and design teams to align ad creatives with campaign goals.
Partnering with the SEO team to ensure complementary PPC and SEO efforts.

Ideal Profile

You possess a degree in Marketing, Business, or a related field and have a strong track record in driving high-quality leads through well-targeted PPC campaigns across Google Ads and LinkedIn.
You have experience achieving SQL targets and implementing multi-channel campaigns that effectively drive prospect engagement and conversion.
You possess hands-on knowledge of remarketing, audience targeting, and bidding algorithms.
You have proven experience in optimizing Conversion Rate and ROAS.
You are deadline-oriented with the ability to manage multiple projects simultaneously.
You stay updated with current trends and hold recent certifications in GA and LinkedIn Ads.
You have hands-on experience with SEMrush, Google Keyword Planner, and AdR

What's on Offer?

Join ZenAdmin's diverse team of highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!
Fast-track career growth while working in a regional team