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Head of Product Marketing

extra holidays - extra parental leave

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

North America

Offer summary

Qualifications:

Minimum 5 years in product marketing at SaaS startup, Deep experience with embedded machine learning, Bachelor degree in marketing or related field preferred.

Key responsabilities:

Understand and refine target persona and ideal customer profile
Craft positioning and messaging aligned with customer pain points
Conduct pricing analysis and provide recommendations
Lead sales enablement material development
Collaborate with marketing, product, and sales teams

Edge Impulse Scaleup https://www.edgeimpulse.com/

51 - 200 Employees

See more Edge Impulse offers

Job description

Edge Impulse is the leading edge AI platform, enabling companies to build smarter edge products. Our technology empowers over 100,000 developers to bring more machine learning products to market faster. Enterprise teams develop industry-specific solutions in weeks instead of years because of our robust platform with custom pre-processing blocks and deployment blocks, which make it significantly easier to put a trained model onto a device. We believe that data-centric engineering is the future of industry transformation, unlocking a positive impact on our society and environment.

We are growing! This is an opportunity to help build a solid product marketing foundation at leading Edge AI startup with a strong developer community in the embedded machine learning space. As the product marketing leader, you will be key in crafting messaging, positioning, pricing, and in understanding embedded ML. This will be an opportunity to expand your expertise in a market with high potential.

Primary Responsibilities

Understand and refine the target persona and ICP (ideal customer profile)

Craft positioning and messaging that aligns with the pain points and values of the customer

Translate technical details into value propositions

Conduct in-depth pricing analysis and provide recommendations based on research and best practices

Understand the competitive landscape and craft competitive messaging

Develop a deep understanding of the Edge Impulse product and edge AI market

Lead development of sales enablement materials

Collaborate with the broader marketing, product, and sales teams to assist in achieving company KPIs

Potential to manage a small team as we grow

Preferred Skills and Experience

A minimum of 5 years specifically in a product marketing role at a SaaS startup

Deep experience with embedded machine learning

Comfortable working cross-functionally and incorporating diverse feedback from multiple people

Experienced in learning new tools (such as Hubspot, Notion, Google Docs)

Comfortable working with engineers and product teams

Academic Credentials

Bachelor degree in marketing, business, or related field preferred

What We Offer

A well-funded company with founders who care about team, users, and values.

Competitive compensation packages, health benefits, and vacation time.

A dynamic culture that sees work as one element in life (work-life balance).

A team that’s engaged and inclusive yet global and diverse.

We are an equal opportunity employer. We appreciate diversity in our remote, global organization. We value inclusivity across our teams. We encourage applicants of all genders to apply for this position. We do not discriminate against any employee or applicant for employment because of race, religion, color, national origin, gender identity, sex, sexual orientation, age, marital status, veteran status, disability status, or any other federal, state, or local protected class.

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