Email Marketing Specialist

About us:

At Recorrido, we are proud because we are the largest OTA for ground travel in Chile! That's not all: We are expanding in LATAM and have revolutionized the intercity bus industry, making a real positive impact on the lives of millions of people who travel by bus every month. What sets us apart is our commitment to not only serving travelers but also supporting bus operators. We work hand in hand with bus companies, enhancing the passenger experience, and ensuring their success.

We also have excellent news for you: Last year, we merged with Busbud (www.busbud.com), a leading global mobility group which operates a B2C marketplace focused on ground travel where travelers can book intercity bus & train tickets on over 3 million routes in 80+ countries worldwide. This partnership brings us a wealth of global expertise and resources, giving our employees the opportunity for personal and professional growth in a highly diverse environment in terms of culture and processes, expanding their market scope, having greater potential for innovation, among various other factors.

The role

At Recorrido, we’re looking for an Email Marketing Manager to oversee all aspects of email marketing campaigns, including market research, content creation, and copy dissemination.

What you can expect from the opportunity

• Produce and execute all email and notification campaigns, including building campaigns from templates, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email & notification campaigns on the marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements to drive performance lift.
• Work with designers and content team to optimize email creative and template structure based on best practices.
• Optimize email and notification frequency between program touchpoints to minimize database churn (including marketing campaigns, triggered emails, promotional emails, and transactional emails) and maximize lead generation
• Provide regular campaign performance reports that track key metrics: opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Apply email marketing software (e.g., Iterable) and other tools (e.g., Google Analytics) to maximize results

Who you are:

• 7 years specializing in email marketing - leading and managing campaigns and programs (Email Marketing, Campaign, Automation, E-Commerce - Specialist, Manager or Director)
• Creative thinking and ideation with excellent writing and proofreading skills
• Experience with email automation tools and other platforms (e.g., CRM, analytics)
• Thorough understanding of the customer journey
• Hands-on experience with HTML, CSS, etc.
• Excellent collaboration with the digital marketing specialist, designers, etc.
• Strong project management skills and exceptional attention to detail
• Analytic thinking and reporting skills

What’s in it for you?

• Compensation based on experience
• Healthcare Benefits
• Equipment so you can work from home effectively