Digital Strategist (Philippines)

Green Park Content's continued success is built upon the quality of the assets we deliver and dependent on the strength and depth of our valued long-term client relationships.

Our clients trust us because we deliver top quality work (including brand publishing, SEO insights and content production) efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen.

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors.

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why the role exists

• To be a source of new ideas and innovation to our clients.
• To provide strategic analysis, inspiration, and recommendations to clients on their digital strategy.
• To drive the business continued growth and expansion through the strategic counsel with existing and new prospective clients.

What the role covers

• Ownership of our clients' digital brand strategy
• Supporting the efforts of the new business team and ensure their targets are met and help them to maintain a strong pipeline of new business leads.

Reporting and Communication Structure

• This role reports to and advises the Head of Strategy & Planning, APAC and in the interim Managing Director, APAC.
• Work closely with our Global Chief Strategy Officer and communicates with Global Partners for overall strategies.

Responsibilities 

BUSINESS DEVELOPMENT

• Work with our Chief Strategy Officer, to shape and develop the strategic services that Green Park offer, building out the necessary tools, frameworks, and materials.
• Provide strategic counsel and proactively identify digital opportunities for existing and new potential clients.
• Proactively identify digital marketing trends taking place within brand communities and provide management with potential next steps and bigger implications for client partners.
• Engage in client sales presentations.

RESEARCH & PROPOSALS

• Work with new business and client services team to define client’s brief, deep dive their challenges and needs.
• Research and monitor market trends relevant to client’s brand and analyze their competitors.
• Have a holistic overview of the market situation, today’s consumer behavior and be up to date with online trends to seek opportunity for developing initial ideas and inspire creative ideation.
• Conduct primary and secondary research into brands and markets to analyze strengths, weaknesses, opportunities, and threats.
• Develop digital strategy based on insights, consumer behavior and business objectives.
• Prepare presentations of the digital strategies that well suited for the clients.

STRATEGY & PLANNING

• Strategically conduct the project in collaborative work (discussion, brainstorm & proposal) across various department, i.e business development, creative & social media.
• Input on all client planning and provide strategic digital point of view.
• Continually serve as a partner with various departments and act as sounding board for ideas.

DELIVERABLES & REPORTS

• Work with Social/ SEO team to provide digital/social media analysis based on measurement and tracking reports, overall campaign reporting and media receptivity.
• Maintain multiple retaining projects as planned to be monitored & optimized to meet the KPIs.
• Deliver and conduct strategic direction both external (client or 3rd parties) and internal team.
• Define innovative high-performance strategies for our clients to boost their business and establish Green Park as a key strategic partner.

MEETINGS & PRESENTATIONS

• Attend regular client services team meetings, providing advice on strategic development of accounts.
• Participate in client development activities, assisting with preparation for key account meetings and attending meetings with prospective clients.
• To successful manage senior client stakeholders and run group workshop sessions.

Performance review and personal development 

Bi-Annual review by Head of Strategy on the basis of:

DELIVERABLES OF WORK

• Execution of digital and brand strategies
• Quality & performance of insights & proposals
• Understanding and up-to-date knowledge/ trends of the industry, and research into prospective clients

CLIENT

• Building strong relationships with client contacts
• Client feedback and satisfaction
• Responsiveness of clients to client’s briefs and requests
• Participation in new business activities

COMMUNICATION & TEAM

• Good relationships with other team/ units 
• Interpersonal/communication skills 
• Being a team player  
• Demonstrating the core values of Green Park Content

• Manage freelancers in accordance with tasks where applicable (i.e local strategist)