Alliant Insurance Services is one of the nation’s largest and fastest-growing insurance brokerage and consulting firms. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of solutions built on innovative thinking and personal service. Alliant is changing the way our clients approach risk management and benefits, so they can capitalize on new opportunities to grow and protect their organizations.
More information is available on the company's website at: www.alliant.com .
Summary
Responsible for overseeing and discovering new marketing and sales enablement tools, integrations of new technology into the marketing and sales platforms, develop and oversee campaign planning and managing the day to day execution of all aspects of marketing campaigns. Establish, monitor and track KPIs; create executive reports; support the creation of new marketing campaigns; ensure campaigns are executed in a timely manner and within established budgets.
Essential Duties And Responsibilities
- Manages day-to-day operations of all marketing systems including marketing and lead flow automation, CRM, data stewardship, third-party integrations, and documentation.
- Audits data regularly to identify and troubleshoot issues in reporting, lead scoring etc.
- Performs campaign development tasks, including creation of campaign canvases, emails, landing pages, sales tools templates, and web form templates.
- Monitor and analyze email performance metrics, providing insights and recommendations for continuous improvement.
- Evaluates, recommends, and implements new marketing tools and platforms.
- A/B testing of email campaigns to optimize open rates, click-through rates, and conversion rates.
- Oversees contracts, renewals, payments, and invoicing with all applicable vendors.
- Manages relationship and implementation of new automation platforms and tools.
- Collaborate with cross-functional teams to ensure proper integration and data flow between different systems.
- Collaborates with marketing managers to develop overarching audience segmentation strategies; builds prospect lists from multiple internal and external sources; and manages processes to ensure data quality and integrity.
- Supports marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and assigning leads.
- Identifies, designs, and documents scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
- Standardizes and operationalizes all channel reporting.
- Develops and maintains marketing dashboards and reports to track key performance indicators (KPIs) and provide actionable insights.
- Conducts in-depth analysis of marketing data to measure campaign performance, identify trends, and provide actionable recommendations to optimize marketing efforts.
- Generates regular reports and develop dashboards to track key marketing performance metrics, including campaign ROI, audience reach, and engagement metrics.
- Complies with CRM, agency management system data standards and data integrity (enters and maintains complete and accurate information).
- Perform all duties in accordance with all company policies and procedures, and all federal, state and local laws, wherein the Company operates.
- Performs other duties as assigned
Qualifications
EDUCATION / EXPERIENCE
Bachelor's Degree or equivalent combination of education and experience
Two (2) or more years, hands-on experience with CRM and automation platforms (Salesforce, Pardot, Eloqua, Hubspot, or other similar platforms)
Six (6) or more years, related work experience
Skills
Excellent verbal and written communication skills
Excellent interpersonal, relationship building, negotiating and problem solving skills
Excellent customer service skills
Knowledge of the latest technologies in the marketing field
Knowledge of lead and account scoring best-practices, including demographic, behavioral, and intent signals. Bonus points for AI experience.
Strong understanding of Salesforce, Salesforce objects and lifecycle management.
Knowledge of digital marketing best practices and emerging trends
Strong project management skills and ability to collaborate effectively with peers and stakeholders across teams (Marketing, Sales Operations, Revenue Operations).
Strong ability to motivate and develop staff
Strong analytical skills with the ability to translate complex data into actionable insights
Superior leadership skills with an ability to drive operational results
Proficiency in Microsoft Office Products
We are proud to provide comprehensive, high quality employee programs to meet employees’ needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer.
For immediate consideration for this position, please click on the “Apply Now" button.
Alliant Insurance Services, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status.
If you are applying for a job and need a reasonable accommodation for any part of the employment process, please call our Career Center at 1-877-901-9473 and let us know the nature of your request and contact information.
For more information on Alliant Insurance Service's benefits, click here .
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