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CRM Manager

EXTRA HOLIDAYS

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United Kingdom

Offer summary

Qualifications:

3-5 years of CRM experience, Proficiency with CRM tools, Experience in multi-channel strategies, Strong track record in campaign management, Knowledge of gaming or crypto industries.

Key responsabilities:

Develop and execute comprehensive CRM strategy
Segment player data for targeted campaigns
Automate and optimize CRM campaigns
Collaborate with cross-functional teams
Monitor and enhance CRM performance

Tech Alchemy Ltd Startup http://www.techalchemy.co/

11 - 50 Employees

See more Tech Alchemy Ltd offers

Job description

Your missions

🏷️Title: CRM Manager

👫Department: RevOp’s

📍Location: UK or Europe, Remote

CRM Manager role for a Decentralised Crypto Poker Platform

Our client, a leading poker platform, seeks a CRM Manager to develop a strategy to enhance player engagement, retention, and loyalty within the Casino division of the platform.

The Opportunity

We are looking for a passionate and experienced CRM Manager to join our growing team and help us enhance player engagement and retention. Reporting to the Head of CRM, you will be responsible for the Casino division, executing a CRM Strategy to boost player engagement, retention and loyalty.

Your Mission

Develop and Implement CRM Strategies: Create and execute a comprehensive CRM strategy to boost player engagement, retention, and loyalty on our platform.
Utilise CRM Tools Effectively: Set up and optimise CRM software and tools to track player activity and engagement. Provide regular reports and insights to the team and key stakeholders.
Customer Segmentation and Analysis: Segment player data and analyse behaviour to identify target audiences. Develop and execute tailored CRM campaigns to drive engagement and reactivation.
Automate CRM Campaigns: Design and implement automated CRM campaigns for different player segments. Ensure timely and high-quality campaign execution to maximise impact.
Iterate on Lifecycle Campaigns: Continuously refine and improve lifecycle campaigns. This includes identifying target segments, developing strategies, collaborating with design and product teams, and gathering feedback from stakeholders.
Collaborate with Cross-Functional Teams: Work closely with product, marketing, and design teams to align CRM strategies with the overall business objectives.
Monitor and Optimize CRM Performance: Regularly audit CRM strategies and implement testing methodologies to optimize campaigns. Use data-driven insights to suggest and implement improvements.
Stay Current with Industry Trends: Keep up to date with the latest trends in the crypto, blockchain, and poker industries to drive innovation and enhance the effectiveness of CRM efforts.

Highly Desired Knowledge and Experience:

A strong working knowledge of CRM tools such as Customer.io, Fast Track, HubSpot
A strong understanding of channels and communication approaches (email, in-app, push notifications)

Who are we looking for?

3-5 Years of CRM Experience: Proven experience in managing multi-channel CRM strategies and lifecycle campaigns in a tech-driven environment, preferably within gaming, poker, or crypto spaces.
Campaign Development and Management: Strong track record in planning, developing, executing, and measuring CRM campaigns that deliver growth and player engagement.
CRM Integration Experience: Experience in supporting CRM integration from scratch is a plus.
Passion for CRM and Continuous Improvement: A deep passion for CRM, constantly seeking ways to enhance player communication, campaigns, and engagement strategies.
Strong Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Proficiency with CRM Tools: Experience with CRM tools such as Customer.io, Fast Track, HubSpot, or similar platforms.