Senior Performance Marketing Manager (B2B SaaS)

Location: Europe/US, remote.

Form of employment: Contract of employment or B2B contract (self-employed)

We are a fast-growing tech company created by experienced international talents. Our product is a top-rated, AI-driven customer service platform for small and medium businesses. Our long-term goal is to create a frictionless customer experience for individual users and, at the same time, help entrepreneurs worldwide grow their businesses by supporting them with a top-notch, sales-increasing tool. We aspire to become the category-defining company of the AI era of customer success and are in a good position to achieve it.

Here are a few facts about us:

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024. We currently rate at 4.7/5 in Shopify and G2.
• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population,
• The new Tidio AI feature (Lyro) - answers up to 70% of customers’ questions in seconds and is available to users even on a free plan. It’s a real AI revolution! 🚀🤖
• We currently hire over 170 fantastic people.
• In 2022, we secured $25 mln in a Series B Investment round (check 👉TechCrunch’s article)
• In June 2023, our monthly MRR exceeded $1M.

Would you like to see what working with us looks like? Check out our #GrowWithTidio video👇

Join us as our next Senior Performance Marketing Manager and seize the opportunity to directly shape Tidio’s global presence. With full ownership of a seven-figure budget, you will have the unique chance to make impactful decisions driving our growth and scalability across international markets. We empower our team members to experiment and innovate, encouraging the exploration of new marketing channels. This role is ideal for a visionary marketer who thrives on creativity and strategic influence and is eager to contribute significantly to Tidio’s journey toward becoming a global AI leader in customer support.

As a Senior Performance Marketing Manager, you will:

• Create, manage, and optimize marketing campaigns across Google Ads, Bing, and LinkedIn;
• Continuously optimize ad copies and additional extensions to maximize engagement and conversions;
• Run A/B tests to identify and implement the most effective strategies;
• Take ownership of the marketing budget, investing wisely in specific markets and platforms;
• Develop a cost and performance forecast plan to ensure efficient budget allocation;
• Evaluate performance marketing channels using key metrics such as CAC, CPC, CPL, CPV, and ROAS;
• Run detailed reports to understand the performance of various marketing campaigns and identify areas for improvement;
• Increase conversion rates through data-driven insights and strategies;
• Identify new markets and opportunities to create innovative campaigns;
• Explore and develop new marketing channels to drive new customer acquisition;
• Lead cross-departmental projects to implement new marketing strategies and initiatives.